2018-08-07 S&O Agenda - Att 1 to Item 7 - Public Interest Test Report

SCHEDULE 2 — INSTALLATION OF ADVERTISING DEVICES

POSITIVE AND NEGATIVE IMPACTS ON STAKEHOLDERS FROM MOVING TO ALTERNATIVE

               Conservation Interest Groups   Community/ Consumers/ Home                Existing and Potential                     Government
                                                        owners                                 Business

                    Details of Impacts               Details of Impacts                   Details of Impacts                    Details of Impacts

                                              Potential impact from non-           Potential increase of costs           Increased risk of non-compliance
    negative                                  compliance will result in a          associated with ensuring that         by business when exhibiting
                                              decrease in quality of life from     erected signs specifically comply     advertising.
    impacts                                   visual pollution it is expected to   with local government standards.      Council has no control over the
                                              have a moderate impact on the        This increase in costs is not         initial design and construction of
                                              community and a moderate             expected to be significant over       physical     advertising.      An
                                              impact on home owners residing       the life of the business. Overall     increased level of risk will be
                                              in business areas. (-3)              the impact is expected to be          borne by Council in non-
                                                                                   moderate. (- 3)                       compliance. For advertising in
                                                                                                                         the community the magnitude of
                                                                                                                         non-compliance         may     be
                                                                                                                         moderate. Overall, the impact is
                                                                                                                         moderate. (-3)


                                              Decrease in level of safety          Potential for deterioration of        Establishment costs - change in
                                              provided to community because        relationships between business        local law so that the definition of
                                              of a decrease in the quality         and local government.                 permitted advertisement includes
                                              standard of physical advertising.    Local government action against       all classifications and attending
                                              This will have a low impact on the   business for non-compliance -         criteria for approving/rejecting
                                              community      overall   and     a   business      resisting      action   applications which currently exist,
                                              moderate impact on home              because structure is already built.   and thereby includes those
                                              owners near advertising and          Though this impact is only a          advertisements      in   negative
                                              members of the public working        potential impact, it is expected to   licensing regime. These costs
                                              near signs. (-1)                     increase in importance over the       occur once and are not material
                                                                                   longer term, therefore it is          to the overall costs of local
                                                                                   considered to be a moderate           government. For this reason the
                                                                                   impact. (-3)                          impact is considered low. (-1)


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                                                                                                       ATTACHMENT 1 PIT Report - Administration LL SLL 2018