2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN

Activities
Broadly, The J undertakes six types of activities to generate revenue.
    Leasing: permanent letting of spaces to the University of the Sunshine Coast and to
       Noosa Community Radio
    Ticketing: selling tickets to events at The J and at times, facilitating this service for
       events not at The J, if financially viable to do so.
    Venue hire: renting part or all of The J to a hirer, e.g. Hillsong church or Sunshine
       Coast Youth Theatre or Richard Clapton’s promoter
    “Entrepreneured” events: initiating activities and running them at The J’s risk
       rather than a hirer’s risk
    Event support and equipment: providing support for events in The J, such as
       technical support, marketing, set-up and front-of-house on a cost recovery basis
       (associated with venue high activities)
    Bar and kiosk sales (associated with venue hire or entrepreneured events).

As shown in the chart below, more than 50% of revenue comes from venue hire and
associated recoupments – equipment, staff, printing, marketing etc, with a further 15%
from bar and kiosk sales associated with venue hire and entrepreneured events. 10% of
revenue is from commission from ticket sales, with two-thirds of this revenue coming from
events at The J.

Self-generated revenue - ticket sales from events and activities initiated by The J only
represents 3% of revenue currently.


                      Activities breakdown as % of revenue
                                 3%
                   10%                   18%
                                                                Lease
                                                                Venue hire
       15%                                                      Employee cost recovery
                                                                Equipment hire
                                                                Sundry recoupment
        3%                                                      Bar and kiosk sales
                                                 29%            Ticket sales commissions
             9%
                                                                Ticket sales - entrepreneurial

                           13%

Source: 2015-16 budget (Note: 2014-15 figures unavailable at time of writing, but budget
proportions reflect past performance)




The J Business Plan 2015-2018                                                               18