ADOPTION OF DESTINATION MANAGEMENT PLAN · Report

GENERAL COMMITTEE MEETING                                                           15 DECEMBER 2025


6.   SUMMARY

The development of the Destination Management Plan reflects a deliberate, multi-year approach to
sustainable destination management, underpinned by rigorous evidence and comprehensive
community input. Feedback from the community, stakeholders and businesses has directly informed
the refinement of the plan’s principles, goals and actions, the prioritisation of key initiatives, including
sustainable transport, regenerative tourism programs and managing issues impacting our
community. The plan aligns with and builds on Council’s existing strategic objectives, environmental
commitments and cultural responsibilities as articulated in its many Council endorsed Corporate Plan
and key strategies and plans.

The DMP provides a clear strategic direction for managing our destination. For its objectives to be
successful this directional document should serve as a guide and inform the future strategic
directions and priorities of our key (community and industry organisations) such as Tourism Noosa,
Noosa Biosphere Reserve Foundation, Zero Emissions Noosa and others.

By engaging residents, businesses, community groups and Traditional Custodians throughout the
process, the DMP embodies a shared commitment to preserving Noosa’s environment, lifestyle, and
identity, while ensuring tourism supports the local economy and community wellbeing.


Link to Corporate Plan
Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.
Theme No. 4 - Future
This theme is focused on our future, strengthening our relationship with First Nations peoples and to
ensure our community is prepared and resilient to change. A focus on youth, climate resilience and
adaptation, sense of place and destination management.
4.2 Complete and implement the Destination Management Plan in partnership with the community
and Tourism Noosa to protect Noosa’s quality of life, environment and iconic places through planning
for sustainable tourism and managing visitation and events.




Previous Council Consideration
Ordinary Meeting Minutes 14 December 2023, Item 9.1
SUMMARY OF COMMUNITY ENGAGEMENT PROCESS AND KEY THEMES - DESTINATION
MANAGEMENT PLAN DISCUSSION PAPER
That Council note the report by the Manager, Economic Development and Destination Management
to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire
Destination Management Plan (DMP) and:
A. Note the summary of consultation key themes and feedback received during the recent community
engagement process on the DMP Discussion Paper;
B. Note the proposed next steps as detailed in this report for officers to undertake a deep analysis
of the data and feedback provided to date to inform the preparation of a draft DMP early to mid-2024;
C. Prepare and implement a communication plan to clearly inform the community of the key themes
from the community engagement to date and outline the next steps in the DMP process; and
D. Add a specific step into the process that workshops the results of the consultation on the DMP
Discussion Paper with the External Community Reference Group and the external members of the
PCG, to inform the scope of the next steps in the process of communicating back to the community
and the Draft DMP and;
E. Note the draft DMP will be prepared early in 2024 and reported back to Council for further
community engagement in mid-2024.