ADOPTION OF DESTINATION MANAGEMENT PLAN · Report

GENERAL COMMITTEE MEETING                                                     15 DECEMBER 2025



Special Meeting Minutes, 4 August 2025
4.1. DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT
That Council
A. Note the report by the Manager Economic Development and Destination Management to the
Special Meeting dated 4 August 2025 regarding the Destination Management Plan;
B. Approve the Draft Destination Management Plan provided at Attachment 1 for the purposes of
community engagement for a six-week period between 6 August and 14 September 2025.
C. Note the community engagement plan provided at Attachment 2 to this report, outlining the range
of activities and approaches to enable broad community awareness and feedback on the Draft
Destination Management Plan.
D. Delegate the CEO to make minor changes or amendments as required to the Draft Destination
Management Plan prior to community engagement process commencing.
E. Note that while Measures of Success have been identified in the current report, further community
input will be sought to help define what success looks like from the community’s perspective. This
feedback will inform the development of a comprehensive monitoring and evaluation framework,
which will be delivered alongside the final Destination Management Plan (DMP) in
November/December.


Finance
The Destination Management plan has been developed across 4 financial years and within allocated
Economic Development operational budgets, the total cost of its development including project staff
wages, external independent consultant input and analysis, research and data, eco certification costs
and two comprehensive community engagement phases is approximately $300,000.

Funding for implementation of the DMP will be subject to Council’s annual budget processes. A Draft
Implementation plan years 1 – 3 has been prepared and will be refined over the coming months to
both inform and be informed by budget considerations and processes.

Some actions within the plan are already underway and can be delivered within existing resources,
however others including those identified as new actions will require additional resourcing and
funding to advance. How quickly we can advance these actions will depend on allocation of
resources and funding to deliver and implement. Alongside Council's budget, staff will continue to
seek external funding sources such as grants.

The DMP identifies the need to consider, investigate and implement alternative revenue streams
and sources in order to sustain and maintain infrastructure, continue to invest in tourism, and to
support the protection and enhancement of our environment, programs and experiences important
to our community and the services and facilities that essential to our community wellbeing.


Risk & Opportunities
Potential Risks                      Mitigation measures
Increased Strain on                  Implement congestion, parking and sustainable transport
Infrastructure - Unmanaged           actions in the DMP.
visitor growth and day visitation
                                     •   Prioritise visitor management tools (carrying capacities,
may overwhelm roads, parking
                                         managed access, dispersal).
and public transport, reducing
liveability and visitor experience   •   Advocate for State Government investment through SEQ
                                         planning and 2032 opportunities.
                                     •   Expand and promote active and public transport options.