ADOPTION OF DESTINATION MANAGEMENT PLAN · Report

GENERAL COMMITTEE MEETING                                                     15 DECEMBER 2025


Environmental Degradation -         Develop science-based carrying capacities and advocate for
Unmanaged high visitor activity     managed-access approaches.
in sensitive areas may lead to
                                    •   Strengthen behaviour change initiatives (Noosa Promise,
erosion, habitat loss and
                                        Noosa Rewards).
biodiversity decline
                                    •   Partner with Traditional Owners and conservation groups
                                        on monitoring / restoration.
                                    •   Increase compliance and visitor education in sensitive
                                        locations.

Community Fatigue &             Maintain regular, transparent communication on progress
Dissatisfaction - Perceived     and priorities.
inaction or delays may reduce
                                Deliver early wins where possible.
community trust and support for
the DMP                         • Engage community in co-design and stewardship
                                    programs.
                                    •   Demonstrate how community feedback has shaped the
                                        plan.

Reduced Transparency &             Establish a Destination Stewardship Council for oversight
Accountability - Insufficient      and continuous improvement.
monitoring could undermine
                                   • Implement a Monitoring, Evaluation Framework.
confidence in Council’s ability to
implement the plan                 • Enable resourcing for DMP priorities.
                                    •   Publish regular updates and an annual public progress
                                        report via DMP dashboards.

Misalignment with Community         Regular monitoring and sharing of findings with community
Expectations -The DMP may not via DMP dashboard.
reflect all community priorities or
                                    • Ensure ongoing communication and education with our
expectations, affecting long-term
                                       community and visitors explaining the benefits of
support
                                       responsible and regeneration.
                                    •   Review annual implementation plan and adapt if
                                        required.

Lack of take up or buy-in from      Build understanding through storytelling and strong
visitor, locals, businesses to      communications, profile and highlight early adopters and
Regenerative approach               leaders, engage and co-design with partners to ensure
                                    initiatives are appealing, incentivise and reward to encourage
                                    take up, showcase benefits - to community and environment
                                    eg cleaner beaches


There are many opportunities identified in the DMP, some are outlined here:
1. Regenerative Tourism Leadership
   Successful adoption and resourcing could position Noosa as a global leader in sustainable and
   regenerative tourism, attracting environmentally conscious visitors and investment.
2. Olympics & Paralympics 2032
   Strong advocacy to secure infrastructure upgrades, grants for industry development and
   strategic partnerships ahead of the Olympic and Paralympic Games.
3. Alternative Revenue Streams
   Explore visitor contribution models for increased revenue generation to fund environmental
   protection and infrastructure improvements, redirecting the burden from the ratepayers.