DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 2 - Phase 2 Draft DMP Engagement and Communications Summary_For Council Report

Phase 2 Engagement


As part of the wider DMP development, this second phase of engagement is to test whether
the community values and feedback that was heard in phase 1 of engagement has been
reflected in the draft DMP, in particular the, four strategic directions (principles) and
associated actions. This will be done by:
• Delivering a clear, innovative strategic comms campaign to reintroduce the project back
to the community.
• Explaining the draft DMP approach and actions and
• Inviting the community to engage and provide their feedback on the draft DMP.
Engaging and informing all stakeholders including business groups, tourism industry,
community and environment groups to ensure wide distribution and demographic
response.
To facilitate greater participatory engagement (where everyone can have a say) the
engagement methodology includes a diverse range of engagement methods for the
community to choose how they would prefer to provide their input.
To facilitate greater insight into how the broader community feels (i.e beyond people who
may be already engaged, have an existing position or who are in the most highly sampled
age groups in the Shire), Council will test demographically and statistically significant
engagement methods through piloting a representative Community Panel.

This will enable Council to compare and contrast participatory feedback (Your Say survey
open to all) with Community Panel feedback (demographically and statistically
representative) to determine how the broader community feels about a draft DMP and have
the confidence to make decisions based on evidence-based community engagement data.