DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 2 - Phase 2 Draft DMP Engagement and Communications Summary_For Council Report

Engagement Methods


Tool                     Primary target       Data                 Rationale                                    Analysis/Use of data
Social Media and         All community –      Qualitative          Raises broad awareness via various           Thematic analysis, sentiment data
media campaign           specific targets     Quantitative         media methods, social, radio, print
                         young people,
                         young families
Representative           Randomly             Qualitative          Using all data sources, and in particular,   Data from before and after will be compared
Community Panel          selected                                  the community panel survey results as        and contrasted to understand what changes
(Deliberative Polling)   participants                              they emerge, one or two key issues the       and what information is material to said
(if required)                                 Quantitative         community is concerned about will be         shift/change.
                                                                   selected. Approx 40 people
                                                                   (demographically representative as best      This can be used to better inform engagement,
                                                                   we can achieve) are invited for a face-to-   education and implementation ongoing.
                                                                   face workshop of about a half day.
                                                                   Participants are polled first on their
                                                                   perspectives on the topic, then provided
                                                                   a range of data, info and considerations
                                                                   on the topic and the poll is rerun after
                                                                   that to see what, if anything, changes.
Coffee Chats /           Captures ‘passive    Informal             Captures contemporary                        Conversations recorded (i..e vox pops) and/or
Listening Posts          and active users’    conversations.       information/sentiment in the                 field notes taken.
                         who may not          With verbal          community, lived experience, local
                                                                                                                Themes are identified and are used to support
                         attend workshops.    consent, can be      knowledge, tacit information through
                                                                                                                analysis of the workshop data and ‘survey data.
                         Directing people     audio recorded and   informal conversations.
                         to complete online   transcribed using                                                 Leverages some existing touch points i.e.
                         survey.              AI.                                                               Citizenship Ceremony (diversity), Living well,
                                                                                                                Noosa Seniors, Library, Aquatic Centre,
                                                                                                                And coffee shops used in Phase 1- Noosaville
                                                                                                                Foreshore , Cooroy, Sunshine Beach, Peregian,
                                                                                                                Pomona, Tewantin, Noosa info centre?