DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 2 - Phase 2 Draft DMP Engagement and Communications Summary_For Council Report

Communication Methods

Tactic/channel                                       Description/ tasks                                                       Target audience

Your Say project page                                Provide a landing page with full DMP and integrated website,             Community -all
                                                     register for events and provide input via survey and register for info
                                                     sessions, background and resources ( fact sheets, FAQ's)
Fact Sheets x 5 and FAQ's                            Provide any additional data to help inform community decision-           Community -all
                                                     making and input
Provide project info and council contact for         Provide information to the Council Customer Service Team on how          Community -all
Customer Service/IPAN system                         to find out about the project
Noosa Shire letterbox drop (postcards) 40,000        Provide a postcard size flyer prompting questions and outlining          Community -all
                                                     methods of engagement – online, workshops
Media releases prior and during the engagement       Broadcast the project and the engagement opportunities to the            Community -all
process                                              public
Social and print media                                                                                                        Community -all

Radio                                                                                                                         Community -all

Council E-News/Pelican Brief                                                                                                  Community -all

DMP Video                                            Emotive video about Noosa and why a DMP                                  Community -all

Draft DMP launched on Your Say page                  To report community feedback, stimulate discussion and ask for           Community -all
                                                     feedback
Creative social and radio media campaign to          Promote the workshops and build awareness of draft DMP via               Community –all
promote participation in phase 2 engagement          council channels and other media                                         specific targets young
activities                                                                                                                    people, young families


Close the loop - Community notification of results   Promotion and notification of key actions resulting from all             Community - all
                                                     engagement activities