Original source · versioned page text
TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED · 2025-05-08 Attachment 2 to Special Meeting - DMP Where we roam - provided by Cr Stockwell
DMP Discussion Paper Consultation Results DMP Discussion Paper Consultation Results Community Response - Possible Future Actions 35% These are examples only Do Nothing Scenario « Stop promoting Noosa Shire to all visitors. Steady State/Current Scenario « Maintain current level of public funding of tourism marketing. « Place emphasis on community values and nature-based cam- paigns. Aspirational Scenario « Focus on community values-based messaging (e.g., respect our environment) in future marketing. « Focus only on marketing tourism businesses that align with shared community values. Transformative Scenario « Market Noosa Shire by highlighting values that align to regen- erative tourism, community and Kabi Kabi values, which will encourage people to give back, respect people and place and travel responsibly. Govemance Develop an innovative initiative to attract visitor and philanthrop- ic contributions for environment and community development projects.
See the original
The page text is free to read. Viewing or downloading an original file needs an account.
Log in to see the originalFull text of the other 2 pages
Page 2
Noosa is currently perceived as offering less than average experiences and is not widely recognised for its efforts in environmental conservation. Destination Perception Independent research conducted by Tracksuit via a monthly national survey
Page 3
Post-Campaign- Growing Recognition • +8% lift in the perception of Noosa having great experiences (vs pre- campaign period) • +7% lift in the perception of Noosa being an environmentally conscious destination (vs pre-campaign period)