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Item 4.1.2025-05-08 · SpecialOfficial item record

Tourism Noosa Funding Agreement And Performance Deed

Final resolution: Carried

That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and A. Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreem… Full wording ↓

For 5: Jessica Phillips, Amelia Lorentson, Karen Finzel, Frank Wilkie, Brian Stockwell. Against 2: Tom Wegener, Nicola Wilson.

Watch Frank Wilkie discuss the topic ↗
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What was decided?

Final supported resolution

That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and

A.    Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026;

B.    Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on:

1.    A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025;

2.    A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements;

3.    Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements.

C.    Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.

D.    Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs.

E.    Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 

1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration.

2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa;

F.    Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions.

G.    Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future.

H.   Request the CEO provide reports to future Council meetings that note:

    1. The executed Funding and Performance Agreement with the additional KPIs;

    2. The agreed Roadmap (once finalised);

    3. The event sponsorship costs including operational; and

    4. Resource costs associated with events.

I.   That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through:

a.  Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and

b.  Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan.

J.  Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council.

Carried.

Official item minutes · Event 11

1MotionOutcome not confirmed

Moved: Frank Wilkie · Seconded: Brian Stockwell

That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and

A.    Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026;

B.    Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on:

1.    A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025;

2.    A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements;

3.    Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements.

C.    Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.

D.    Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs.

E.   Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 

F.    Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions.

Main motion followed by amendments; no separate outcome recorded here.

Official minutes · section 7

2Amendment No. 1Carried

Moved: Amelia Lorentson · Seconded: Karen Finzel

That Item E, 1 be added to read:

1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration.

Carried unanimously.

Official minutes · section 20

3Amendment No. 2Carried

Moved: Amelia Lorentson · Seconded: Jessica Phillips

That Item G be added to read:

G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future.

Carried.

For 6 named

Jessica PhillipsKaren FinzelNicola WilsonBrian StockwellFrank WilkieAmelia Lorentson

Against 1 named

Tom Wegener

Official minutes · section 26

4Amendment No. 3Lost

Moved: Amelia Lorentson · Seconded: Jessica Phillips

That Item H be added to read:

H.  Investigate the re-introduction of a Tourism and Economic Development Levy that clearly defines who pays, ensures transparency in contributions from the tourism industry and strictly regulates how funds are spent. The levy investigation should align with the goals of the Destination Management Plan, guaranteeing that revenue is used effectively for sustainable tourism development. 

Lost.

For 1 named

Amelia Lorentson

Against 6 named

Karen FinzelNicola WilsonFrank WilkieBrian StockwellJessica PhillipsTom Wegener

Official minutes · section 34

5Amendment No. 4Carried

Moved: Amelia Lorentson · Seconded: Karen Finzel

That Item H be added to read:

H. Request the CEO provide reports to future Council meetings that note:

1. The executed Funding and Performance Agreement with the additional KPIs;

2. The agreed Roadmap (once finalised);

3. The event sponsorship costs including operational; and

4. Resource costs associated with events.

Carried unanimously.

Official minutes · section 42

6Amendment No. 5Carried

Moved: Jessica Phillips · Seconded: Amelia Lorentson

That Item I be added to read: 

I. That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through:

a. Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and

b. Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan.

Carried.

For 5 named

Brian StockwellJessica PhillipsTom WegenerAmelia LorentsonFrank Wilkie

Against 2 named

Nicola WilsonKaren Finzel

Official minutes · section 52

7Amendment No. 6Carried

Moved: Jessica Phillips · Seconded: Karen Finzel

That Item E, 2 be added to read:

2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa;

Carried.

For 5 named

Tom WegenerJessica PhillipsKaren FinzelFrank WilkieNicola Wilson

Against 2 named

Brian StockwellAmelia Lorentson

Official minutes · section 62

8Amendment No. 7Lost

Moved: Jessica Phillips · Seconded: Tom Wegener

That Item E, 3 be added to read:

3. In providing a 12-month agreement, ensure operational continuity of Tourism Noosa throughout the Roadmap. Include a clause as per the existing funding agreement, that when the DMP is adopted any agreement and associated funding with Tourism Noosa may be varied in response.  

Lost.

For 1 named

Jessica Phillips

Against 6 named

Amelia LorentsonBrian StockwellNicola WilsonTom WegenerKaren FinzelFrank Wilkie

Official minutes · section 70

9Amendment No. 8Carried

Moved: Karen Finzel · Seconded: Tom Wegener

That Item J be added to read:

J. Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council;

Carried.

For 6 named

Nicola WilsonFrank WilkieTom WegenerJessica PhillipsAmelia LorentsonKaren Finzel

Against 1 named

Brian Stockwell

Official minutes · section 78

10Amendment No. 9Lost

Moved: Karen Finzel · Seconded: Jessica Phillips

That Item K be added to read:

K. Request the Chief Executive Officer engage an independent expert advisor to work in collaboration with Tourism Noosa and Noosa Council addressing the matters outlined in this report and present back to Council.

Lost.

For 3 named

Karen FinzelTom WegenerNicola Wilson

Against 4 named

Jessica PhillipsFrank WilkieAmelia LorentsonBrian Stockwell

Official minutes · section 86

11Council ResolutionCarried

Moved: Frank Wilkie · Seconded: Brian Stockwell

That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and

A.    Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026;

B.    Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on:

1.    A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025;

2.    A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements;

3.    Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements.

C.    Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.

D.    Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs.

E.    Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 

1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration.

2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa;

F.    Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions.

G.    Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future.

H.   Request the CEO provide reports to future Council meetings that note:

    1. The executed Funding and Performance Agreement with the additional KPIs;

    2. The agreed Roadmap (once finalised);

    3. The event sponsorship costs including operational; and

    4. Resource costs associated with events.

I.   That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through:

a.  Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and

b.  Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan.

J.  Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council.

Carried.

For 5 named

Jessica PhillipsAmelia LorentsonKaren FinzelFrank WilkieBrian Stockwell

Against 2 named

Tom WegenerNicola Wilson

Official minutes · section 94

Read complete item-specific minutes
The following material was presented to the meeting in relation to this item:
  • Attachment 1 - 2025-05-08 Attachment 1 to Special Meeting - Tourism Noosa Stats - provided by Cr Stockwell
  • Attachment 2 - 2025-05-08 Attachment 2 to Special Meeting - DMP Where we roam - provided by Cr Stockwell (refer note below)
  • Attachment 3 - 2025-05-08 Attachment 3 to Special Meeting - Comparison of Council Investment in LTO - provided by Cr Stockwell
***NOTE FROM 15 MAY 2025 ORDINARY MEETING***
That it be acknowledged that there was an error in the graph presented in “2025-05-08 Attachment 2 to Special Meeting - DMP Where We Roam - provided by Cr Stockwell” - (first page only of the attachment).  The correct information as presented at the Ordinary Meeting dated 15 May can be found at Attachment 1 to the Ordinary Meeting dated 15 May 2025 - Updated Page 1 of Attachment 2 to Special Meeting 8 May 2025 DMP Where we Roam - provided by Cr Stockwell.

Motion
Moved:
Cr Frank Wilkie
Seconded:
Cr Brian Stockwell
That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and
A.    Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026;
B.    Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on:
1.    A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025;
2.    A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements;
3.    Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements.
C.    Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.
D.    Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs.
E.   Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 
F.    Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions.


Amendment No. 1
Moved:
Cr Amelia Lorentson
Seconded:
Cr Karen Finzel
That Item E, 1 be added to read:
  1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration.
Carried unanimously.


Amendment No. 2
Moved:
Cr Amelia Lorentson
Seconded:
Cr Jessica Phillips
That Item G be added to read:
G. Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future.
For:
Cr Lorentson, Wilkie, Stockwell, Wilson, Phillips and Finzel
Against:
Cr Wegener
Carried.

Amendment No. 3
Moved:
Cr Amelia Lorentson
Seconded:
Cr Jessica Phillips
That Item H be added to read:
H.  Investigate the re-introduction of a Tourism and Economic Development Levy that clearly defines who pays, ensures transparency in contributions from the tourism industry and strictly regulates how funds are spent. The levy investigation should align with the goals of the Destination Management Plan, guaranteeing that revenue is used effectively for sustainable tourism development. 
For:
Cr Lorentson
Against:
Cr Stockwell, Finzel, Wilkie, Wilson, Wegener and Phillips
Lost.


Amendment No. 4
Moved:
Cr Amelia Lorentson
Seconded:
Cr Karen Finzel
That Item H be added to read:
H. Request the CEO provide reports to future Council meetings that note:
1. The executed Funding and Performance Agreement with the additional KPIs;
2. The agreed Roadmap (once finalised);
3. The event sponsorship costs including operational; and
4. Resource costs associated with events.
Carried unanimously.


Amendment No. 5
Moved:       Cr Jessica Phillips
Seconded: Cr Amelia Lorentson

That Item I be added to read: 
I. That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through:
  1. Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and
  2. Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan.
For:          Crs Stockwell, Wegener, Phillips, Wilkie and Lorentson
Against:   Crs Finzel and Wilson
Carried.


Amendment No. 6
Moved:         Cr Jessica Phillips
Seconded:   Cr Karen Finzel
That Item E, 2 be added to read:
2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa;
For:             Crs Phillips, Wilkie, Wegener, Finzel and Wilson
Against:     Crs Stockwell, Lorentson,
Carried.

Amendment No. 7
Moved:        Cr Jessica Phillips
Seconded:  Cr Tom Wegener
That Item E, 3 be added to read:
3. In providing a 12-month agreement, ensure operational continuity of Tourism Noosa throughout the Roadmap. Include a clause as per the existing funding agreement, that when the DMP is adopted any agreement and associated funding with Tourism Noosa may be varied in response.  
For:          Cr Phillips
Against:   Crs Wilkie, Finzel, Stockwell, Wegener, Lorentson and Wilson 
Lost.


Amendment No. 8
Moved:        Cr Karen Finzel
Seconded:  Cr Tom Wegener
That Item J be added to read:
J. Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council;
For:            Crs Finzel, Lorentson, Phillips, Wilson, Wilkie and Wegener
Against:    Cr Stockwell
Carried.


Amendment No. 9
Moved:        Cr Karen Finzel
Seconded:  Cr Jessica Phillips
That Item K be added to read:
K. Request the Chief Executive Officer engage an independent expert advisor to work in collaboration with Tourism Noosa and Noosa Council addressing the matters outlined in this report and present back to Council.
For:           Crs Finzel, Wilson and Wegener 
Against:    Crs Wilkie, Stockwell, Phillips, and Lorentson 
Lost.



Council Resolution
Moved:Cr Frank Wilkie
Seconded:Cr Brian Stockwell

That Council note the report by the Chief Executive Officer to the Special Meeting dated 8 May 2025, and

A.    Authorise the Chief Executive Officer to prepare and execute a 12 month Funding and Performance Agreement with Tourism Noosa until 30 June 2026;

B.    Approve the release of funds to the amount of $2.0M (exclusive of GST) to Tourism Noosa, for the duration of this agreement (to 30 June 2026), conditional on:
1.    A Milestone Payment One of the agreement in the amount of $1.2M (exclusive of GST), to paid on or before 31 July 2025;
2.    A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months, subject to completion of the Roadmap and KPI achievements;
3.    Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and any further funding arrangements.

C.    Authorise the Chief Executive Officer to transition the sponsorship of tourism events and associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.

D.    Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to reflect the requirements outlined in this report, including the addition of KPIs.

E.    Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship of tourism events to Noosa Council. 
  1. That as part of the development of the Tourism Roadmap and considerations of future governance models, Council obtains benchmarking data against other Local Tourism Organisations and Regional Tourism Organisations. This information is to consider various funding structures, the level and proportion of investment by local government, staffing levels and the overall economic value of tourism. At the conclusion of the roadmap process, two clear options are to be presented to Council for consideration.
  2. Ensure that any future amendments to governance or funding structures be explicitly aligned with and informed by the final Destination Management Plan (DMP), ensuring consistency of purpose and long-term strategic alignment between Council and Tourism Noosa;
F.    Note the new Funding Agreement (FY25/26) will be established prior to the completion and adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP. However, should the DMP be adopted during the term of the Agreement, provisions will be in place to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s principles, outcomes, and relevant actions.

G.    Ensure any future proposed funding decisions for Tourism Noosa include consultation with industry stakeholders and residents, ensuring transparency and input into strategic investment in Noosa’s tourism future.

H.   Request the CEO provide reports to future Council meetings that note:
    1. The executed Funding and Performance Agreement with the additional KPIs;
    2. The agreed Roadmap (once finalised);
    3. The event sponsorship costs including operational; and
    4. Resource costs associated with events.


I.   That Council recognise and reinforce the importance of maintaining the Noosa Brand and include in the new funding agreement a requirement for Tourism Noosa to maintain focus, investment and marketing activities directed on the enhancement and maintenance of Noosa as an iconic destination through:

  1.  Ensuring that the marketing product remains strong and appealing by supporting sustainable tourism and community well-being; and
  2.  Working with Tourism Noosa to identify key areas for investment that align with the future Destination Management Plan.
J.  Request the CEO provide monthly status reports on the progress of development of the Roadmap with Noosa Council.


For:           Crs Wilkie, Stockwell, Phillips, Finzel and Lorentson
Against:    Crs Wegener and Wilson

Carried.


This summary follows this item’s minutes. The established voting totals use their existing method while differences are checked against the full records.

What was said?

Named discussion on NoosaWatch TV

These actual transcript passages match the item’s wording. The start and end of the item’s discussion are not yet confirmed; these excerpts are not measured item airtime or exact decision moments.

Frank Wilkie0:00
Caring for each other. Note all councils are in attendance. Today's Special Meeting is to consider the Tourism Noosa funding agreement and performance deed and we have the Director Strategy and Environment Kim Rawlings here for this report and CEO Larry Sengstock. May we have a summary of the report please, Mr CEO. Do you need me to say anything? Yes, it's time to meet him. Thank you. Okay,
Karen Finzel65:51
Any other amendments to be carried out? Amendments to be tested Councillor? Yes. Councillor Finzel. Yes, thank you um, oh, do you want me to stand? Yeah, amendment lost the screen so just in support of good governance continuous improvement we know policy change alone won't earn trust of our community my amendment the purpose of this today is to ensure again community we have eyes all over this and again we're being wanting to bring governance to this decision before us today so my amendment is to request the CEO to provide monthly status reports on the progress of the Tourism Noosa funding and performance agreement with Noosa Council
Karen Finzel72:26
Yes, we can do that. Not the Tourism Noosa funding and performance agreement. Yes, we can do that. I'm happy to do that and I'm also happy to change it to if the council's round quarterly the table. They would support it if it was quarterly.
Larry Sengstock0:31
Thank you I'll take the report as being read, it's been distributed so to all Councillors, I'm sure the people in the audience have also had a chance to read it. I'll provide a quick summary so that we can then move on to the debate and decision. So this has come off the back of a two-year agreement which ends June 30th 2025. This report seeks to provide a recommendation from the officers on how to continue to deliver the brand management and promotion of Noosa and other related activities. I just want to correct something in the report where we talk about the GDP and the percentage of overall GDP. We mentioned there the numbers are correct except for the percentage of overall GDP, instead of being 25%, the number is actually 11.4%, which is still significant in terms of the overall performance and outcomes provided by tourism. I just also wanted to make the point that Tourism Noosa has been a body that's performed exceptionally well over many, years and has won a number of awards over that time in terms of the activities and the campaign. That it's put forward and the work that it's done from Noosa. In the current two-year agreement, it's essentially met all performance outcomes except for the DMP, which it relates to the but that's something that was out of their hands in terms of that's a Noosa Council issue to provide the conclusion of the DMP, which then feeds into the performance and the KPIs. Other piece that potentially didn't meet was the alternate revenue from the visit information centres and membership and alternate revenue. It's recognised that the it also that the management of events, the major events, could be more streamlined and that's something that we're providing or talking to in the report. So leading into this report there's been criticism and discussion as to the funding of TN, Tourism Noosa, and whether there is correct value and the need to continue marketing in Noosa in same way. This report recognises it is critical that Tourism Noosa remains contemporary and sustainable and fit for purpose. It needs to be responsive, flexible and strategic given the potential road ahead which we're all very unsure of. What we propose proposing with this report is a new one-year funding deed or funding agreement. Currently the funding or the current funding or the existing agreement is 2.5 million dollars per annum. What we're looking to do is bring the events and management of those events back into Noosa Council over this 12-month period so we'll work towards that so it's not a not an exact science in terms of how that happens but we will look to bring that back in there's a number of duplications where Tourism Noosa and various other bodies are involved in the delivery of events and/or management of those events so we believe there's some efficiencies to be gained by bringing that back in to Noosa Council. That equates to approximately $270,000 of that $2.52 million of funding. That would be brought back in to Noosa Council. The second piece is that we reduce the actual dollar funding by a further $250,000. To come to a total of cash provision of two million dollars to be provided at 1.2 million dollars in the initial signing of the agreement or the new agreement for six months and then at the end of six months if KPIs are met then there's a further eight hundred thousand dollars that may be made available to tourism. As a Noosa is from a funding perspective. We're proposing a process over this first six months to develop a road map with Tourism Noosa along with Tourism Noosa to understand future needs and ensure the body suits the purpose. The current structure has served no well. So in 2023 with this existing arrangement we set far more stringent KPIs which I've elaborated on and it's in the report in terms of meeting those KPIs. In 2025 we're looking to transition to a new understanding, a new body or a new agreement that means that meets the needs of Noosa and Council and the Noosa residents. I put this report to you for discussion and/or decision. Thank you.
Kim Rawlings62:36
Chair would you like me to refer to the existing clause so in the existing agreement the relevant clause sits in schedule one under the priority of Destination Management Plan with three parts to it the TN acknowledges that Council is presently developing a DMP which will inform TN's strategy in relation to management of the visitor economy and tourism in Noosa part two is TN aspects of the DMP with those aspects to be identified by Council from time to after collaborative consultation with Council and Tourism Noosa the relevant clause is TN will upon request from Council agree to a variation of this deed to incorporate agreed obligations in relation to arising the DMP
Amelia Lorentson41:09
I have a last amendment. I request that the CEO provide a report to a future Council meeting noting the executed funding and performance agreement with the additional KPIs, the agreed Roadmap once finalised, the event sponsorship costs included, including operational and resource costs associated with the events.
Brian Stockwell42:28
I don't want to be a pedant, but I think there needs either be dot points or a slight wording change because the CEO provided a report, one report, although there's two different time frames. The funding and performance agreement with additional KPIs will be finished quite soon, the Roadmap sponsorship later. The event sponsorship probably links to the funding and performance agreement. I just think maybe it's Council a request provide to reports to future Council meetings. And for them and then colon and then dot point the executed funding. Agreement, performance agreement with additional KPIs dot point, event sponsorship dot point. That's my suggestion.
Jessica Phillips44:10
I'll make a quick comment on that one to show support because we've heard it a few times, transparency matters to this community. We do need a public report of what's been agreed to, the funding and performance agreement, KPIs, the Roadmap and the actual cost of sponsoring events and I believe that it's our obligation. To build, continue to build confidence with our community and this, I believe, will assist in that.
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