2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Figure 17: Noosa Businesses’ dependency on Tourism, by Businesses with Direct versus
Indirect Impacts from Tourism


70%
                                                                                             Direct Impact Industry n=61
                                                                                             Indirect Impact Industry n=35
60%
                                                                                             Total Business Respondents n=104

50%


40%


30%


20%


10%


 0%
         My business’s              My business’s             My business’s            My business’s         Tourists detract from
      profitability relies on   profitability benefits   profitability benefits     profitability does not   the profitability of my
      tourists, and without      from tourists, and       from tourists, but it     benefit from tourists          business
       them I wouldn’t be       without them I would     wouldn’t make much
            operating             be less profitable        difference for my
                                                         business without the


The seasonality of tourism does not seem to impact Noosa, at least with respect to Business’
overall staff numbers. There was only marginal difference (and no statistical difference)
between the average number of Noosa business’ staff numbers in the peak periods versus
non-peak periods. On average, the number of full time, part time and casual staff for the
business’ who responded to the survey are as shown below:

Table 8: Numbers of Staff for Noosa Businesses, by Peak versus Non-Peak Periods

 Average Staff                        Full Time Staff                  Part Time Staff                        Casual Staff
 Numbers
 Peak Periods                                7.38                                 3.19                             9.99
 Non-Peak Periods                            7.14                                 3.16                             8.27



With regard to attracting good staff, keeping good staff and future planning for businesses,
suburban businesses were, on average, the most positive about tourism’s impact and
hinterland businesses the least positive. Nonetheless, on average, all businesses indicated
that tourism’s impact was positive overall. Those businesses who are likely to be directly
impacted by tourism also indicated more positive responses regarding staff attraction,
retention and business planning.




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