2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

                               telecommunications; financial and insurance services; professional, scientific and
                               technical services; administrative and support services; education and training;
                               health care and social assistance.

Figure 16: Noosa Businesses’ sources of Turnover, by Businesses with Direct versus Indirect
Impacts from Tourism

                          40
                                                                                                      Direct Impact Industry (n=69)

                          35                                                                          Indirect Impact Industry (n=49)


                          30
 Percentage of Turnover




                          25


                          20


                          15


                          10


                           5


                           0
                               Residents of Noosa Elsewhere in the Elsewhere in South Other Queensland Interstate visitors    International
                                    Shire (%)    Sunshine Coast (%) East Queensland          (%)              (%)              visitors (%)
                                                                          (%)




Businesses that are likely to have a direct impact from tourism indicated that their turnover
from interstate was likely to be twice as large as those businesses that have an indirect
impact from tourism.

These findings are consistent with the output associated with business’s profitability (refer
figure overleaf), with over 75 percent indicating that they would be less profitable without
tourists – and of these, 42 percent indicated that they would cease operations without
tourists. As would be expected, there were statistical differences between industry types,
with nearly four times as many businesses with expected direct impacts from tourism
indicating that they would not be operational without tourists (57 percent versus 17 percent
for direct and indirect impacts from tourism respectively). There was no statistical
difference between the impacts of tourism on profitability between different business
locations.




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