2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Conclusion

This report sought to determine the value and impact of Tourism on the Noosa community.
Noting all the findings from the various research conducted, it can be concluded that
tourism is Noosa’s most valuable industry sector, and that the surveyed community perceive
substantial benefits from tourism - particularly when compared to the TEQ’s Sunshine Coast
region survey results and/or Queensland residents. Respondents also indicated negative
impacts in a limited number of areas, but the personal impacts of those surveyed were
considered relatively low.

Concluding statements reflecting the findings of tourism based on the research conducted
and the respondents to the surveys are noted below:

   •   Tourism is Noosa’s number one industry sector and has important flow on impacts
       across the Shire:

       Tourism provides considerable value added to the Noosa economy, and is the
       number one industry sector in Noosa. Over 75 percent of the businesses surveyed
       indicated that they would be less profitable without tourism, with 42 percent of
       these indicating that, without tourism, they would cease operations.

       Tourism creates substantial jobs for the Region (refer Table A), and despite potential
       community perceptions, the research conducted did not produce evidence
       indicating Noosa’s business precincts suffer from large seasonal employment
       fluctuations.
                                Table A: The economic value of tourism in Noosa 2016/17

         Measure                                        Direct                   Indirect                  Total
         Employment (total)                             3,677                     2,108                    5,785
         Employment (FTE)                               2,648                     1,944                    4,592
         Output/Sales                               $481 million              $525 million             $1.0 billion
         Value-Added to GRP                         $262 million              $251 million            $513 million
       Source: National Institute of Economic and Industry Research (NIEIR) 2016. Compiled by id, verified by SGS Economics
       and Planning (2019).

       There are significant flow on or indirect benefits through industry linkages and
       consumption impacts, and Noosa Shire’s rates base is substantially and positively
       impacted by tourism – denoted by 42 percent of businesses who indicated they
       would not be operating without tourism and 75 percent who would be less
       profitable without the tourist trade.

       Many businesses surveyed perceived that the existence of tourism allowed for
       further investment by public and private sectors. Some businesses surveyed,
       however, that believe the benefits are not shared equally.




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