2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Appendix 1: The Policy Environment
Tourism has long been recognised as an important industry sector for the Noosa community
and is acknowledged as a key sector moving forward. The natural environment and beauty
of Noosa, as well as its social and cultural makeup, play a highly important part in
maintaining a comparative advantage for tourism. As is shown in Section 5, tourism brings
important jobs, value and diversity to the economic and social fabric of the Region, and the
policy environment is cognisant of this. Below are key components of the policy
environment from the perspective of Tourism Noosa and Noosa Shire Council.


Tourism Noosa Policy Environment
Tourism Strategy and Action Plan 2017-2021

The Tourism Noosa Strategy 2017-2022 aims to secure and build on Noosa’s position as one
of Australia’s leading visitor destinations. The strategy acknowledges the importance of
tourism as the Noosa region’s largest single economic driver, and notes the considerable
flow-on benefits tourism provides to the wider community. The Strategy is aimed at
identifying opportunities for “sustainable tourism development”, concentrating on Noosa
comparative advantages and ensuring that tourism development adds to, rather than
detracts from, the special nature of the environmental and/or social character of Noosa.

Tourism Noosa’s Strategy vision is to “To be recognised as Australia’s most relaxing, desired
and sustainable tourism destination”. There are four goals in the Strategy as shown below,
and the core values that drives the Strategy are action, service, integrity and community.
The Action Plan shows the pathway to achieving these goals.




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