2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Business community

The business community survey was aimed at determining tourism’s impact on business’
prosperity, as well as business people’s views on tourism generally across Noosa. The survey
was distributed to all businesses through the Business Associations in Noosa. The number
of responses obtained in an overall sense was 176, and these were distributed as follows:

 Business Location        Responses to
                             survey
 Boreen Point                  0
 Cooran                           0
 Cooroy                           7
 Kin Kin                          0
 Noosa Civic                      1
 Noosa Heads                   48
 Noosa Junction                41
 Noosaville                    41
 Peregian Beach                   3
 Pomona                           2
 Sunrise Beach                    7
 Sunshine Beach                   3
 Tewantin                      14
 Prefer not to answer             9
 TOTAL                        176




Questions included in the survey were grouped according to:
   • Business characteristics: such as industry sector, size of premises, turnover and
       employment;
   • Impact of tourism on the respondents’ business;
   • Impact of major events in Noosa on respondents’ business; and,
   • Positive and negative impacts associated with tourism for respondents’ businesses
       and Noosa generally.

In order to conduct meaningful statistical analyses, and ensure confidentiality, the business
locations were regrouped according to Coastal, Hinterland and Suburban areas. Those with
no location were also grouped separately. It is noted, however, that apart from the ‘Coast’
category, sample sizes are considered small. Significance tests using Cramers’ V measures
are relatively robust, even with small sample sizes. Nonetheless, output for categories other
than ‘Coast’ should be considered ‘insights’ as opposed to conclusive evidence.

                            Coast        Hinterland    Suburban      No location
                                                                       noted
 Noosa Heads                  48
 Noosa Junction               41
 Noosaville                   41
 Sunrise Beach                7
 Peregian Beach               3
 Sunshine Beach               3
 Noosa Civic                  1
                                              76