2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

 Cooroy                                              7
 Pomona                                              2
 Tewantin                                                           14
 No Location Identified                                                            9
 Total                               144             9              14             9



In addition, and again to enable meaningful statistical analysis and ensure confidentiality,
the industry sectors were grouped according to business likely to have a direct impact from
tourism activities and those according to businesses likely to have an indirect impact or low
impact from tourism. The groups for these were as follows:

                                                   Direct Impact     Indirect    No Industry
                                                       from        Impact from    Identified
                                                      Tourism        Tourism
 Accommodation                                          20
 Retail Trade                                            18
 Food Services and Hospitality                           15
 Rental, Hiring and Real Estate Services                 10
 Arts and Recreation Services                            6
 Agriculture, Forestry and Fishing                                       1
 Manufacturing                                                           2
 Electricity, Gas, Water and Waste Services                              1
 Transport, Postal and Warehousing                                       1
 Information, Media and Telecommunications                               13
 Financial and Insurance Services                                        6
 Professional, Scientific and Technical Services                         12
 Administrative and Support Services                                     3
 Education and Training                                                  4
 Health Care and Social Assistance                                       6
 Prefer not to answer                                                                  1
 Total                                                   69              49            1


Chi square analysis and Cramers V examinations were conducted on crosstabulations to test
for statistical significance at the 95 percent level between the proportional outcomes
associated with different locations and industry types. Independent t-tests and ANOVA
analyses were conducted to test for statistical significance between the mean outcomes
associated with different location and industry type.

There were a number of statistical differences between businesses likely to be directly
impacted by tourism and/or by location of premises. The areas where there were statistical
differences included:

    •     Catchment areas of patrons;
    •     Thoughts regarding employment opportunities and investment in Noosa;
    •     The ability of attracting and keeping good staff;
    •     The difficulty or otherwise of planning for the future, including stocks and
          equipment;
    •     The impact of events on businesses; and,
    •     The desire around future visitor numbers.

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