Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

                                                  Section 5: Retail liquor potential




• The estimation of potential market shares for both small and large format
  stores is then applied.   Typically in Australia where all formats of stores are
  represented, large format stores can account for up to 70% of the total liquor
  sales.   It is estimated that in a relatively confined market such as Noosa
  Heads, the provision of the two national large format stores would result in a
  market share of around 55%, increasing from 50% when only Dan Murphy’s
  was represented. Conversely, small format stores are estimated to achieve a
  total market share of 50%, decreasing to 45% when the proposed First Choice
  store is developed.


The steps detailed above allow the calculation of the annual estimated of liquor
sales available to trade area liquor outlets, including the introduction of the
proposed First Choice liquor store in 2015.


Based on this, the existing large format store is estimated to achieve a very
healthy trade area in excess of $15,300 per sq.m, and is forecast to maintain
strong sales of $8,813 on introduction of the proposed store. On average, small
format stores are expected to maintain consistent sales of above $7,000 per sq.m




                                                Noosa Heads Bowls Club, QLD
                                                      First Choice Assessment      25
                                                                     Coles Group