Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

Table of contents


Introduction ........................................................................................... 2

Section 1: Background ............................................................................ 3

       1.1 Regional context and site location                                                           3
       1.2 Proposed development                                                                         4

Section 2: Trade Area Analysis ................................................................. 7

       2.1 Trade area definition                                                                        7
       2.2 Trade area population                                                                       10
       2.3 Socio-demographic profile                                                                   12

Section 3: Trade Area Spending.............................................................. 14

       3.1 Retail Liquor Spending                                                                      18

Section 4: Competition .......................................................................... 19

       4.1 Retail liquor competition                                                                   19
       4.2 Hotel/Tavern competition                                                                    22

Section 5: Retail liquor potential ............................................................. 24

Section 6: Economic impact ................................................................... 29

       6.1 Economic and social benefits                                                                29
       6.2 Employment stimulus                                                                         30
       6.3 Consideration of trading impacts                                                            32
       6.4 Net community benefit                                                                       34




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