Planning Economic Report MCU13/0087 (attachment to Email 4 of 5)

                                                               Section 1: Background




Introduction



This report considers the market potential and impact of a proposed liquor store
and hotel (tavern style) at Noosa Heads, Queensland. The report has been
prepared in accordance with instructions received from Coles Group and is set out
in sections as follows:


• Section 1 reviews the proposed site location and development of a liquor store
  and hotel from both a regional and local perspective.


• Section 2 assesses the trade area likely to be served by the proposed liquor
  store and hotel, including a review of the existing and projected future
  population levels (including visitor and tourist population numbers) and the
  socio-demographic profile of trade area residents.


• Section 3 estimates the total retail expenditure pool generated by trade area
  residents, including current and forecast levels, including a detailed breakdown
  by key product group and liquor spending.


• Section 4 outlines the competitive retail environment in which the proposed
  development will operates, including consideration of both core retail,
  particularly liquor stores.


• Section 5 outlines our assessment of the proposed large format liquor store on
  site, adjoining the Noosa Fair shopping centre and strip retail.


• Section 6 considers the economic impacts expected to flow specifically from
  the proposed development, including economic benefits which are likely to
  result, as well as any trading impacts or implications for existing retail facilities.




                                                   Noosa Heads Bowls Club, QLD
                                                         First Choice Assessment           2
                                                                         Coles Group