TOURISM NOOSA FUNDING AGREEMENT · Report

SERVICES & ORGANISATION COMMITTEE MEETING                                            11 APRIL 2023


Detailed sustainability program to uphold and enshrine “Noosa values” into the promoted visitor
experience. The sustainability program should avoid duplication with current NSC operational and
strategic activities and is to focus on concepts such as regenerative tourism. Where possible current
programs are monetised to provide further revenue to TN and diversify funding streams.

   •   Sunshine Coast Airport Collaboration
Destination marketing activities for Noosa LGA and any product development in conjunction with
Sunshine Coast Airport are to be managed by TN.

   •   Product development and industry training
 TN will maintain a focus on sustainable product development and relevant tourism related industry
training for TN members.

   •   TN’s role with Local Stakeholders
TN will meet from time to time with business associations and other representative bodies within the
LGA to identify initiatives for the visitor economy and opportunities for collaboration.

   •   Destination Management Plan (DMP)
NSC expects that the current DMP exercise will inform its future position in relation to the
management of the visitor economy and tourism within the Noosa region. By extension TN may be
expected to implement aspects of the DMP which fall within its ambit as agreed between TN and
Council from time to time after collaborative consultation. The funding and performance agreement
will be reviewed in-line with the outcomes of the DMP with additional terms to be agreed between
TN and NC when the DMP is developed.

   •   2 year plus 2 year Funding Agreement\
Funding is on an agreed 2 year plus 2 year basis with discussions to commence for future funding
or extension of this agreement from 1 July 2024 and conclude via resolution of NSC no later than 31
December 2024. Negotiations will commence on the second “2 years” automatically between the
parties on the basis that both have satisfied their obligations under agreement and any concerns or
opportunities arising from the first term will inform those negotiations.

   •   Efficiency Dividend
Having established a base level of funding for TN in 2023/24 ($2.52M) no further funding is provided
for with the exception of:
Specific projects or events agreed between NSC and TN in due course that align with TN’s
strategies; and
   1. An efficiency dividend as an initial Council initiative whereby identified overhead cost
      transfers are removed;
   2. Future additional funding must be evidenced through TN sourcing it’s own operational
      savings through an efficiency dividend.


   •   Quarterly reporting to Council
A key governance requirement is for TN to report quarterly to the appropriate NSC committee on
expenditure by TN against the objectives under the agreement, activities being undertaken and
return on investment given NSC’s funding of TN’s operations. It is acknowledged that there may be
a lag on return on investment data. It is expected that TN will at a minimum, double NSC’s