TOURISM NOOSA FUNDING AGREEMENT · Report

SERVICES & ORGANISATION COMMITTEE MEETING                                             11 APRIL 2023


contribution in terms of value. TN will make other regular reports available to an appointed Divisional
Head within NSC and on other significant matters directly to the CEO or Mayor as deemed
appropriate.

   •   Workforce Planning
As the principal funder of TN, NSC’s funding contribution provides significant support in staff wages
and benefits. As part of this agreement TN will provide to Council a workforce plan, updated every
12 months detailing organisational structure, positions and overall wage expenditure and future
requirements for additional staff as part of a workforce plan.

   •   Recognition of the Council
NSC is to be recognised as the primary funder of TN. NSC protocols in relation to media, marketing,
communications, community engagement, any and all events ensure that the Mayor, Deputy Mayor
and Councillors are afforded the opportunity to attend in the first instance. If the Mayor or Deputy
Mayor is unable to attend then the opportunity will be provided to the Council observer who is also
to be recognised and invited to all events. TN is to provide opportunities for the NSC Mayor, Deputy
Mayor or the Council observer to access Regional Tourism Organisation, State Tourism
Organisation, National Tourism Organisation events as well as trade and industry events, inclusive
of Queensland Tourism Industry Council at NSC’s cost.

   •   Finance efficiencies and viability, marketing reserve replenishment, organisational
       review
TN commits to undertaking an efficiency and effectiveness review in 2023; replenishing the
marketing contingency reserve to pre-covid levels and ensuring that TN is solvent at all times.

   •   Alternate revenue streams
TN will identify and explore revenue diversification activities; consider a tiered membership program;
look at generating greater revenue from the Visitor Information Centre; and where possible pursue
grant funding opportunities.

   •   4 year strategic plan – destination strategy
TN commit to developing a 4 year strategic plan during 2023 that encapsulates the success elements
of NSC’s funding and performance deed.

   •   12 month operational plan, with Council sign off
The 4 year strategic plan is to be delivered by an annual operational plan that will require Council
sign off and TN’s budget will reflect the priorities under the strategy.

   •   Values of Tourism sustainability, visitor experience, high value / low volume tourism
TN will continue to set the direction for Noosa’s tourism industry, guiding sustainable progress to
improve the visitor experience for the benefit of visitors, businesses and the local community and
environment, achieving marketing strategies that attract high value-low volume visitation through
targeted marketing and promotions.

   •   Non-compete
TN commits to a non-competition policy with NSC including dispute resolution mechanisms.