TOURISM NOOSA FUNDING AGREEMENT · Report

SERVICES & ORGANISATION COMMITTEE MEETING                                                 11 APRIL 2023


Previous Council Consideration
Ordinary Meeting Minutes 18 November 2021, Item 5, Page 23
That Council note the report by the Chief Executive Officer to the Services and Organisation
Committee Meeting dated 9 November 2021 and the Further Report by the Acting Chief Executive
Officer to the General Committee dated 15 November 2021 regarding the Tourism Noosa Funding
Agreement Review Process and
     A. Agree to extend the existing funding agreement between Council and Tourism Noosa for a
        further term of 12 months on and from 1 July 2022 on the same terms and conditions as
        contained in the existing funding agreement. Noting that Council’s funding is aligned to the
        delivery of:
              i.    Guiding Principles 1 & 2 “Champion the Brand, influencing improved protection and
                    development of our visitor experience” and “ Deliver marketing and promotion which
                    drives propensity for high-value visitation, regional and seasonal dispersal” in the
                    Destination Noosa Strategy 2020-2023; and
              ii. The collaborative involvement of Tourism Noosa as one of the stakeholders in the
                  development of a Destination Management framework, including analysis of options
                  for Sustainable Destination Accreditation along the lines of that envisaged in Priority
                  4 ‘Elevate Sustainability’ of the Tourism Noosa Strategy 2017-2022 .
     B. Request the Chief Executive Officer to undertake negotiations for a new funding agreement
        with Tourism Noosa in the second half of 2022;
     C. Note that any new long term funding agreement will not commence until 1 July 2023; and
     D. Request the CEO to ensure the agreement is in line with the “Proposed Process” outlined
        in the Tourism Funding Agreement Review Process Report to the General Committee
        dated 12 July 2021.
Finance
Ongoing financial commitment via the General Rate of $2.52M per annum exclusive of GST.
Risk & Opportunities
Identified within the report.
Consultation
External Consultation - Community & Stakeholder
Tourism Noosa Executive Board members.
Internal Consultation
Departments/Sections Consulted:

 x    Mayor                          Community Services                        Corporate Services

 x    Councillors                    Director                              x   Director

                                     Community Development                     Financial Services

 x    Chief Executive Officer        Community Facilities                      Fleet

      Executive Support              Libraries & Galleries                     ICT

                                     Local Laws                                Procurement

                                     Waste & Environmental Health              Property

                                                                               Revenue Services