FURTHER REPORT - TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · Attachment 1 - 29-05-2026_TN Funding Deed_FINAL

Quadrant 3: KPIs - Destination              Baseline      Target YTD       Score                 Quadrant 4: KPIs - Sustainable Management            Baseline        Target
                                                                                                                                                                          YTD       Score
Positioning (25 points total)               (FY26)        FY27   Actual                          (25 points total)                                    (FY26)          FY27Actual
                                                                 FY27                                                                                                     FY27
Demonstrated elevation of DMP principles and values within official TN produced                  DMP 'Tourism for Good' principles and values are embedded into TN’s Strategy and integrated
consumer-facing collateral and digital assets                                                    across the organisation.

Global Sustainable Tourism Certified        18            ≥18                                    International travel wholesalers / destination       170             200
products and experiences marketed                                                                booking agents trained
Unique visitors to                          556           ≥ 556                                  TN media and trade destination education             n/a             60%
visitnoosa.com.au/tourism-for-good (1)                                                           itineraries include Sustainable Certified
                                                                                                 operators and/or regenerative experiences
Combined social media engagement            219,000       229,950                                Suppliers of sustainable, locally-made               12              15
- Face Book / Instagram / TikTok                                                                 merchandise sold via the VIC
Marketing effectiveness: unique             103,000       ≥ 103,000                              Independent assessment of Sustainability             78%             >78%
visitors to the visitnoosa.com.au                                                                Scorecard results for TN
landing page
Delivery of an annual (calendar year)       Released to industry                                 Delivery of Reviewed Strategic Plan aligned to       Submitted to Council
Destination Marketing Plan that             by 31 Jan 2027                                       DMP                                                  by 31 July 2026
embeds the guiding principles of the
DMP.


         NOTES:
         1)       Industry forecasting suggests unique website visitors will decrease significantly due to AI disruption (>30%) over the next 12 months. Holding steady would be an exceptional
                  outcome with visitors to the website as a result, more likely to book a holiday.
         2)       The 5th KPI in each quadrant is a deliverable in Year 1, but progress against these plans (or relevant items therein) may be measured in subsequent years.




          Tourism Noosa Funding Deed, 2026-29                                                                            Page 2