MCU14/0106 & OPW15/0001 Compiled Information Request Response

Footfall

ANNUAL VISITS RELATIVE TO FLOORSPACE FIGURE 9.3 _
170 visits
PER SOM

= 100 visits

5 PER SOM

= D 50 VISITS

= PER SOM

15 VISITS
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= It is notable that all of the modern masterplanned Town Centres around Australia, several of which
are listed above, have commenced development with a major retail component. There is no example
in Australia of a successful broadly based Town Centre that has been based on a foundation other
than a major retail centre.

Urbis’ multi-disciplinary experience with the success drivers for Town Centres and mixed use
developments in Australia and overseas suggests that a diverse mix of uses and functions is necessary in
order to achieve the necessary degree of self-sufficiency, whereby the centre’s ability to attract a critical
mass of people and activities enhances a centre's viability.

9.2 SYNERGY OF USES

It is important to identify uses that are not only viable in their own right, but which also maximise cross
usage between various components of a Town Centre. Some uses are destinational and some benefit
from linked trips more than others. While there are specific location and market factors that determine the
success of each type of use, it is useful to understand the synergies that exist between different uses.

Based on Urbis’ multi-disciplinary experience, as noted above, Figure 9.4 summarises the overall
economic and amenity synergies that exist between uses. The primary use is listed in the first row, with
an assessment of how each use drives that primary use in each of the rows down the table.

This assessment reveals that retail as the primary use generates strongest benefits to food and
beverage, cultural/civic, medical and childcare as well as office use. In reverse, retail is a major
beneficiary of residential and office development (i.e. uses which generate daytime and permanent
populations and their demand for retail goods and services).

: URBIS
26 CATALYST FOR FUTURE DIVERSIFIED DEVELOPMENT NOOSA RESPONSE REPORT - RETAIL ECONOMICS JUNE 2015 V2