MCU14/0106 & OPW15/0001 Compiled Information Request Response

Synergy of Uses

 

ECONOMIC & AMENITY SYNERGY BETWEEN USES FIGURE 9.4
MEDICAL
CULT'/ stu’ / CHILD
PRIMARY USE OFFICE RES’ HOTEL ENT’ F&B = RETAIL «ss CIVIC. ~— EDUC’, —» ACCOM'—s CARE GYM
OFFICE n/a £ woes cet ven a zs = bi :
RESIDENTIAL S n/a ‘ a ee “= a + - = fa

n/a x Me * im * * * *

+ +e + * a ee *
n/a =

ENT’

_ ae

i

F&B

z
-
| ee

ReTAL | = _ a a He ‘ a = a a

i

CULTURAL / * Ȥ apes nia * * os x
civic | {
EDUCATION = oy i i n * % n/a = x =
STUDENT * * * we ” + * ia * *
ACCOMM
MEDICAL, | ### ee * * . ” : a Ala a
CHILDCARE | Sal |
uo a . 2 ee a ESE,
Weak synergy ** Moderate synergy

| ** Strong synergy ze Very strong synergy
Source: Urbis/ULI

= Ultimately the synergy between uses is driven by the consumer experience at mixed use centres.
Urbis consumer research suggests that as well as the direct relationship between co-located uses, at
a local level, the range of uses influences the consumer choice on which centre they visit. Even
smalier non-retail uses can act as a trigger to visit a centre. In this way, mixed use development is
about building a destination that enables consumers to save time, multi-task and provide a vibrant
centre of activity.

» Businesses and workers gravitate to locations which offer the best amenities and public transport
infrastructure. A quality and sufficiently extensive retail offer and environment is essential to
providing the platform to attract employment uses and in particular the higher density office uses.
Workers want good retail amenities near where they work. This is demonstrated by findings from
Urbis’ Office Worker Survey, which indicates that (while at work) workers typically spend around
$11,000 per year on retail goods and services, including food & beverages. The level of retail
expenditure is higher where workers have better access to retail uses.

URBIS.
NOOSA RESPONSE REPORT - RETAIL ECONOMICS JUNE 2015 V2 CATALYST FOR FUTURE DivERsiFiED Devetopuent 2