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ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25

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                                                                                                                                                                               Leads: • Environment Services (NC)
                                                                                                                                                                                       • Strategic Planning (Climate Response) (NC)
2.2

Manage the Noosa River Catchment by working with                                                                                                                               Potential Support:                                                                                                             • Noosa River Management Plan MSQ
                                                                                                                                               Existing and potential contract
partners to champion sustainable practices that                    Work closely with State Government, community organisations, private                                         Resilient Rivers                                                                                                              • Coastal Hazards Adaption Plan (CHAP)                       • Noosa’s river system, rich biodiversity, and
                                                                                                                                                              and
restore and protect waterway health and                    2.2.1   landholders and river users to ensure the health and quality of Noosa’s                                     • Noosa Biosphere Reserve Foundation, Noosa Integrated                                                                         • Noosa River Catchment Action Plan (CAP) TBD                natural beauty remain among Australia’s most
                                                                                                                                                       staff resources
biodiversity and enrich the river experience for                   waterways are enhanced.                                                                                     Catchment Association, Bushcare Groups, Noosa Parks Association,                                                               • Healthy Land and Water Report Card                         celebrated experiences, sustained by exceptional
                                                                                                                                                          + funding
everyone.                                                                                                                                                                      River User Groups, Business Associations                         Noosa maintains an A-grade equivalent rating for the health                                                                ecological management that consistently upholds
                                                                                                                                                                               • Department of Environment, Tourism, Science and Innovation     and quality of its waterways and the ecosystem health of                                                                   an A-grade environmental rating.
                                                                                                                                                                               (DETSI)                                                          wetlands and riparian areas is improved.
                                                                                                                                                                               • Department of Agriculture and Fisheries (DAF)                                                                                                                                             • The local management priority to maintain Noosa
                                                                                                                                                                               • Landholders                                                                                                                                                                               River as a low-key, nature-based recreational area is
                                                                                                                                                                                                                                                                                                                                                                           upheld and improving
                                                     91%                                                                                                                       Leads: • Maritime Safety Queensland                                The number of abandoned vessels are reduced to zero.
                                                                                                                                                                                         • Australian Maritime Safety Authority                                                                                                                                            • The health of waterways, wetlands and extent of
                                                                   Support Maritime Safety Queensland in removing abandoned vessels                                                      • Local Laws (NC)                                                                                                      • Noosa River Management Plan MSQ                          riparian areas within the Noosa River Catchment
                                                           2.2.2   and regulating vessel use, to ensure limits to permanent occupation of         Existing staff resources     Support:                                                           Evidence of increased support for rural and agricultural land • Coastal Hazards Adaption Plan (CHAP)                     have improved
                                                                   vessels and the use of vessels for short stay letting.                                                      • Strategic Planning (NC)                                          owners to adopt regenerative practices and support            • Noosa River Catchment Action Plan (CAP) TBD
                                                                                                                                                                               • Short Term Accommodation services (NC)                           increased use of existing agricultural land for sustainable
                                                                                                                                                                               • Environmental Services (NC)                                      production.

                                                                                                                                                                                                                                                                                                              • Noosa Plan
                                                                                                                                                                               Leads: • Environment Services (NC)
                                                                                                                                                                                                                                                                                                              • Climate Change Response Plan, 2021
                                                                                                                                                                                        • Economic Development (NC)
                                                                   Develop programs to support landowners to engage in regenerative                                                                                                                                                                           • Economy ID
                                                                                                                                                                               Support:
                                                                   agriculture that protects Noosa’s river system, reducing soil and                                                                                                                                                                          • DETSI
                                                           2.2.3                                                                                  Existing staff resources     • Strategic Planning (NC)
                                                                                                                                                                                                                                                                                                              • DPI
                                                                   pollutant run off, capturing carbon, and enhancing sustainable local food
                                                                                                                                                                               Potential Support: Food Agribusiness Network
                                                                   production.                                                                                                                                                                                                                                • HLW
                                                                                                                                                                               • Noosa Biosphere Reserve Foundation
                                                                                                                                                                                                                                                                                                              • Remote Sensing
                                                                                                                                                                               • Landholders
                                                                                                                                                                                                                                                                                                              • Landholder surveys


                                                                                                                                                                               Leads: • State Government
                                                                                                                                                                                        • Economic Development (NC)
                                                                                                                                                                               Support:
                                                                   Strongly advocate to State Government in partnership with other tourism
                                                                                                                                                                               • Other Tourist Destination Local Government, and Local and
                                                                   destinations to provide Local Governments with the legislative power to
                                                           2.3.1                                                                                  Existing staff resources     Regional Tourism Organisations                                                                                                 • Local Government Act 2009 (QLD), Section 9
                                                                   pilot a visitor- contribution model to enable ongoing investment in
                                                                                                                                                                               • Noosa's Destination Marketing Organisation
                                                                   infrastructure and services.
                                                                                                                                                                               Potential Support - Tourism and Events QLD
                                                                                                                                                                               • Queensland Tourism Industry Council (QTIC), Business
                                                                                                                                                                               Associations and Industry bodies


                                                                                                                                                                                                                                                                                                              • Queensland Regional Tourism Report (Confidential)
                                                                                                                                                                               Leads: • Economic Development (NC)                                                                                             • University of Queensland Report - Visitor Levy
                                                                                                                                                                                         • Finance and Corporate Services (NC)                    A joint Advocacy Plan supported by a range of stakeholders
                                                                 Continue to investigate and pilot a range of visitor contribution models to
                                                                                                                                                                               Support:                                                           including the tourism industry, QTIC, TEQ and other tourism Case Studies
                                                                 shift how tourism is funded, like an overnight visitor-contribution, paid
                                                                                                                                                                               • Governance (NC)                                                  destinations is completed and presented to State            • New Zealand International Visitor Conservation and
                                                                 and dynamic parking (with resident and worker concessions), and                  Existing staff + potential
                                                           2.3.2                                                                                                               • Infrastructure Services (NC)                                     Government.                                                   Tourism Levy
                                                                 congestion charges in high-use precincts at peak times.                            specialist resources                                                                                                                                                                                                   • Visitors are actively contributing to strengthening
                                                                                                                                                                               Potential Support:                                                                                                             • Visitor Levy Scotland Act, 2025 (enacted 2027
                                                                                                                                                                               • Business and Chambers                                                                                                          Edinburgh to enact in 2026                                 community, environmental and destination
                                                                                                                                                                               • Relevant State Government Departments                                                                                        • Visitor Accommodation (Register and Levy) Act,             management outcomes.
2.3                                                                                                                                                                                                                                               Feasibility and modelling of possible paid parking and
                                                                                                                                                                               • Community organisations                                          congestion charges (resident and worker concessions) has      Wales 2025 (enacted 2027)
                                                                                                                                                                                                                                                                                                              • Bali Tourism Sustainability Fee                            • Alternative funding sources have been established
Review Alternative Funding Sources by working with                                                                                                                                                                                                been completed and results shared with the community.
                                                                                                                                                                                                                                                                                                                                                                           to support infrastructure and services for residents
strategic partners to develop visitor contribution
                                                                                                                                                                                                                                                                                                                                                                           and visitors, reducing the reliance on public funding
mechanisms that strengthen community,
                                                                                                                                                                               Leads: • Economic Development (NC)
environmental and destination management                                                                                                                                                                                                          Increased contribution from major booking platforms into    Case Studies
                                                                                                                                                                                        • Finance and Corporate Services (NC)                                                                                                                                              • The Destination Marketing Organisation has
outcomes.                                                                                                                                                                                                                                         local environmental and community projects.
                                                                 Collaborate with major booking platforms, like Airbnb, Booking.com and                                        Potential Support:                                                                                                                                                                          established alternative funding sources to support
                                                                                                                                                                                                                                                                                                              • Alachua County, Florida VCA
                                                                 Expedia, to encourage contribution to local environmental and                                                 Short stay Industry Bodies                                                                                                                                                                  sustainable tourism investement and management,
                                                           2.3.3                                                                                  Existing staff resources                                                                                                                                    • Breckinridge, Colorado, VCA
                                                                 community projects through their established Community Benefit Funds                                           • Air BnB                                                                                                                                                                                  reducing its reliance on public funding
                                                                                                                                                                                                                                                  Destination Marketing Organisation has successfully         • Taxe de Sejour (Tourist Levy collected by AirBnB), Paris
                                                                 and grant programs.                                                                                            • Expedia
                                                     75%                                                                                                                                                                                          aligned with the DMP, and has established new and           • Toeristinebelasing (Tourist Levy collected by AirBnB),
                                                                                                                                                                                • Stayz                                                                                                                                                                                    • Community Satisfaction around ratepayer
                                                                                                                                                                                                                                                  alternative funding sources.                                 Amsterdam
                                                                                                                                                                                • Booking.com                                                                                                                                                                              contributions to tourism has improved


                                                                                                                                                                                                                                                  Options for a Community & Environment Benefit Fund have
                                                                                                                                                                               Leads: • Economic Development (NC)                                 been determined and shared with the community, and
                                                                 Align our Destination Marketing Organisation with the outcomes of the                                                • Destination Marketing Organisation                        Noosa Council is progressing implementation.
                                                           2.3.4 DMP and identify alternative funding sources to support sustainable
                                                                                                                                                                                                                                                                                                              • Destination Marketing Organisation Road Map
                                                                 tourism investment and management.                                                                            Support:
                                                                                                                                                   Existing staff resources
                                                                                                                                                                               • Finance and Corporate Services (NC)



                                                                                                                                                                              Leads: • Economic Development (NC)                                                                                              Case Studies
                                                                 Investigate the establishment of a new Community & Environment                                                       • Finance and Corporate Services (NC)
                                                                 Benefit Fund – a                                                                                             Support:                                                                                                                        • Hawaii Climate Resilience and Environmental Protection
                                                           2.3.5 fund supported through user pay contributions that provides financial         Potential consultant resources • Noosa Councillors                                                                                                               Fund 2025
                                                                 support for the programs, initiatives and projects that matter most to                                       • Governance (NC)                                                                                                               • Bend (Oregon) Sustainability Fund
                                                                 Noosa’s residents, businesses and associations.                                                              • Environment services (NC)                                                                                                     • Bruge, Cultural Heritage and Community Infrastructure
                                                                                                                                                                              • Community services (NC)                                                                                                        Fund
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ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25.pdf · 343 KB (small file)

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