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ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25
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LIVING OUR VALUES
We all share a deep love for Noosa - everyone - residents businesses and visitors tread lightly and work together to keep Noosa special, protecting its natural beauty, community spirit and cultural heritage for current and
future generations. Potential Funding Range
Low : $ 0 – 20k
Medium : $20 k – 150K
LEVEL OF ACTIONS High : $150 K or above
COMMUNITY
INPUTS MEASURES
STRATEGY SUPPORT RESPONSIBILITY ( to be confirmed) DATA SOURCE IMPACTS
Green - IN PROGRESS Resources Required - (Horizon One - 1 - 3 years)
(Phase 2 No.
Yellow - FUTURE FOCUSED funding, staff,
Engagement)
materials
Leads: • Economic Development (NC)
• Smart Biosphere Economic Development Strategy, 2021
Develop and implement For the Love of Noosa, a joint custodian • Communication and Engagement (NC)
• Welcome to Noosa Program, 2013
program that introduces the Noosa Promise (encouraging locals, Existing staff resources; Support:
• Noosa Biosphere Reserve Strategic Plan, 2018
businesses and visitors to become ambassadors in ways to care for consultantancy; budget for • Destination Marketing Organisation
3.1.1
Noosa), educates locals and visitors on the range of regenerative technology platform and • Noosa Biosphere Reserve Foundation
Case Studies
experiences in Noosa and ensures Kabi Kabi storytelling is genuine and implementation Potential Support:
• Care for Colorado - Leave no Trace, USA
respectful. • Kabi Kabi Peoples Aboriginal Corporation (KKPAC)
• Travel Better Project - Tasmania, AUS
• Business and Community groups
• Loch Lomond & The Trossachs National Park, UK
Leads: • Economic Development (NC)
• Communication and Engagement (NC) 'For the Love of Noosa' program has been
Create and promote engaging opportunities for locals and visitors to • Environment Services (NC) launched with at least 500 participants joining
care for Noosa – including 'voluntourism' where visitors get involved in • Community Services (NC) the program and increases in the participation in
• Waste Services (NC) regenerative activities . • Visitors are actively contributing to keeping
3.1 activities like tree planting, bush care, beach clean-ups, and cultural
walks - and encourage innovative rewards for positive behaviour Support: Noosa special, protecting its natural beauty,
change. Resources to analyse data + • Destination Marketing Organisation • Council strategies, plans and programs community spirit and cultural heritage
Create 'For the Love of Noosa' (Joint Custodian 3.1.2
budget to offer rewards Potential Support: A Regenerative Tourism Development plan has Case study examples - CopenPay Program, Denmark
Program) inviting locals, businesses and visitors to 80%
• Zero Emmmsions Noosa been completed and is supported by industry, • Closed for Business, Open for Voluntourism, Faroe Islands • Noosa is recognised as a global leader in
actively support Noosa's regenerative values and Noosa Council to lead by example in regenerative practises - such as
reducing waste, water and energy use and showcasing regenerative • Noosa Biosphere Reserve Foundation and local businesses. regenerative tourism, including the concept of
help keep Noosa special for future generations.
projects within Council's services and facilities and assets such as the • Kabi Kabi Peoples Aboriginal Corporation (KKPAC) shared custodianship, led by both community and
Noosa Holiday Parks. • Noosa & District Landcare Funding opportunities (including through 2032 visitors.
• Plastic Free Noosa Olympic Games funding) are being explored.
• Local volunteer organisations
Co-design a Regenerative Tourism Development plan to assist local Leads: • Destination Marketing Organisation
businesses and community groups to create unique experiences that Support:
• Destination 2045 Tourism Future (State Tourism Strategy)
showcase Noosa and compliments Noosa's existing experiences. • Community Services (NC)
• Destination Marketing Organisation Road Map
• Sport and Active lifestyles (NC)
3.1.3 Existing staff resources • Noosa Biosphere Reserve Strategic Plan, 2018
Leverage 2032 Brisbane Olympics Funding opportunities to support • Economic Development (NC)
• Noosa Chamber of Commerce Strategic Plan, 2025
regenerative tourism opportunities - including upgrading existing Potential Support:
• SEQ City Deal
products (including accommodation) to improve access and inclusivity • Numerous Community, Business and Environment organistions
in line with Noosa Design Principles. and groups
Leads: • Sustainability & Climate Change (NC) - Council's Kabi
Kabi engagement officer
Staff resources to support Kabi
Prioritise our partnership with the Kabi Kabi Peoples Aboriginal • Kabi Kabi Peoples Aboriginal Corporation
Kabi with potential grant
3.2.1 Corporation (KKPAC) to support local tourism operators in learning and Support: Kabi Kabi education programs have been • Kabi Kabi Commitment Principles and cultural protocols
funding to support program
sharing Kabi Kabi traditions, stories and culture. • Destination Marketing Organisation developed and a number of businesses have
development
Potential Support: undertaken the training and education
• Noosa Biosphere Reserve Foundation programs.
• Noosa's tourism industry values and embeds
regenerative practices, environmental
3.2
Leads: • Destination Marketing Organisation accreditation and authentic cultural storytelling.
Noosa's marketing, promotion, and
Support:
Build Industry Expertise and Regenerative communication will feature and promote
Support, facilitate and promote nature-based and eco-certified Potential financial support for • Economic Development (NC) • Destination 2045 Tourism Future (State Tourism Strategy) • Noosa is recognised as a global leader in
Experiences by supporting businesses (through tourism businesses that are working towards
3.2.2 businesses that actively contribute to environmental protection and businesses seeking Potential Support: • EarthCheck Global Accreditation regenerative tourism because the tourism industry
training, programs and funding) to lead in 71% such activities as net zero emissions, plastic
enhance community and visitor wellbeing. accreditation or transition • Noosa Biosphere Reserve Foundation • Eco Tourism Australia Accreditation and other industry sectors have embraced
regenerative practices, environmental accreditation free operations and/or with recognised
• Chambers of Commerce and Industry regeneration, environmental accreditation and
and authentic cultural storytelling. environmental accreditation.
• Noosa & District Landcare authentic cultural storytelling.
• Noosa is a leading sustainable agriculture and
Leads: • Economic Development (NC) A number of partnerships established with rural
food destination.
• Food and Agribusiness Network (FAN) landholders and food and beverages producers
Support and showcase local food and beverage producers through Food Existing staff resources + Potential Support: with increases to the number of programs and
and Agribusiness Network (FAN) while building expertise and engaging potential funding for program • Noosa Biosphere Reserve Foundation support for regenerative farming and agricultural
3.2.3 • Destination 2045 Tourism Future (State Tourism Strategy)
landowners in regenerative agricultural programs that protect and development • Destination Marketing Organisation Chambers practices.
enhance the Noosa Biosphere. of Commerce, Business and Industry
• Noosa & District Landcare
• Business associations
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