ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25

partnering with the Destination Marketing                                                                                                                                                                                                                                                                                                                  reinforces positive behaviours through reminding and
Organisation (DMO) and other organisations -         77%                                                                                                                                                                                                                                                                                                   educating locals about how to care for our
community and industry groups - to support and                                                                                                                                                                                                                                                                                                             environment, respect our community and 'preserve the
                                                                                                                                                                                                                                   Industry training module developed and launched as
implement the DMP.                                                                                                                                                                                                                                                                                                                                         Noosa experience" for everyone.
                                                                                                                                                                                                                                   part of the For the Love of Noosa Program

                                                                                                                                                                                                                                                                                                                                                           • Noosa’s industry development reinforces positive
                                                                                                                                                                                                                                                                                                                                                           behaviours by equipping tourism operators with training
                                                                                                                                                                                                                                                                                                                                                           and tools to lead in regenerative tourism by helping to
                                                                                                                                                                       Leads: • Economic Development (NC)                                                                                                                                                  preserve the Noosa experience.
                                                                   Strengthen existing and create new partnerships, between Council,                                              • Destination Marketing Organisation
                                                                   community associations and industry-based organisations to build a                                  Potential Support:
                                                           4.2.3                                                                           Existing staff resources
                                                                   shared understanding of and commitment to the objectives and                                        • Chambers of Commerce & Industry
                                                                   implementation of the DMP.                                                                          • Business associations
                                                                                                                                                                       • Resident associations, Community and Environment Groups

                                                                   New action

                                                                                                                                                                       Leads: • Economic Development (NC)
                                                                                                                                                                       Support:                                                                                                         • Noosa Events Strategy, Policy and Guidelines 2026 (tbc)
                                                                                                                                                                                                                                                                                                                                                           • Noosa's diverse events portfolio is being enjoyed by
                                                                   Develop and implement a new and sustainable events strategy that                                    • Destination Marketing Organisation                                                                             • Noosa Environment Strategy 2019
                                                                                                                                                                                                                                                                                                                                                           the community because all events are aligned with
                                                           4.3.1   reflects our community's feedback on the number, location and type of   Existing staff resources,   • Communication and Engagement (NC)                                                                              • From Waste to Resource - Waste Plan, 2023
4.3                                                                                                                                                                                                                                                                                                                                                        Noosa's values (including minimising disruption to
                                                                   events.                                                                  budget for community       Potential Support:
                                                                                                                                                                                                                                   Community feedback on the Noosa Events Strategy is                                                                      residents), delivering strong environmental outcomes
                                                                                                                                                 engagement            • Event Organisers
Create a sustainable events portfolio supporting                                                                                                                                                                                   at a 70% satisfaction rating.                                                                                           and providing valuable benefits for the community.
                                                                                                                                                                       • Community
events that embrace Noosa's regenerative values,
                                                     82%
protect the environment and bring real benefits to                                                                                                                                                                                                                                                                                                          • Events are being assessed against regenerative
locals.                                                                                                                                                                                                                            Increased number of events that are recognised as                                                                       alignment and genuine benefits that are perceived by
                                                                                                                                                                       Leads: • Economic Development (NC)                                                                               • Noosa Regenerative Events Strategy, Policy and Guidelines 2026
                                                                   Require events to care for Noosa’s community and environment,                                                                                                   meeting established sustainability criteria                                                                             the community as valuable.
                                                                                                                                                                       Support:                                                                                                         • Noosa Environment Strategy 2019
                                                                   celebrate our values, and give back to the region by supporting those
                                                           4.3.2                                                                           Existing staff resources    • Event Organisers                                                                                               • From Waste to Resource - Waste Plan, 2023
                                                                   that minimise impact and disruption to our community and leave Noosa                                                                                                                                                                                                                    • Community are satisfied with the number and type of
                                                                                                                                                                       • Community
                                                                   better than before.                                                                                                                                                                                                                                                                     events being supported.
                                                                                                                                                                       • Destination Marketing Organisation