ADOPTION OF DESTINATION MANAGEMENT PLAN · ATTACHMENT 2_Draft 3 Year DMP Implementation Plan_Dec 25

TOURISM FOR GOOD
In Noosa, tourism is for good - enhancing and regenerating Noosa's community, environment, and economy while protecting our way of life, and supporting a healthy and thriving place, for all.
                                                                                                                                                                 Potential Funding Range
                                                                                                                                                          Low             :   $ 0 – 20k
                                                                                                                            ACTION                        Medium         :    $20 k – 150K
                                                        LEVELOF                                                                                           High            :   $150 K or above
                                                      COMMUNITY
                                                                                                                                                                INPUTS                                                                                                     MEASURE
                  STRATEGY                             SUPPORT                                                                                                                                   RESPONSIBILITY ( to be confirmed)                                                                                                        DATA SOURCE                                                         IMPACTS
                                                                            Green - IN PROGRESS                                                           Resources Required -                                                                                      (Horizon One - 1- 3 years)
                                                        (Phase 2    No.
                                                      Engagement)           Yellow - FUTURE FOCUSED                                                          funding, staff,
                                                                                                                                                               materials

                                                                                                                                                                                                                                                                                                                 • Smart Biosphere Economic Development Strategy, 2021
                                                                                                                                                                                                                                                                                                                 • Welcome to Noosa Program, 2013
                                                                                                                                                                                         Leads: • Noosa Council
                                                                                                                                                                                                                                                                                                                 • Noosa Biosphere Reserve Strategic Plan, 2018
                                                                                                                                                                                         Support:
                                                                            Establish a Destination Stewardship Council to oversee the                                                                                                                                                                           • Destination Marketing Organisation Transition (to alignment DMP)
                                                                                                                                                              Resources, budget to       • Destination Marketing Organisation
                                                                            implementation of Noosa’s Destination Management Plan (DMP),                                                                                                                                                                         Plan, Tourism Noosa Road Map 2025 tbd
                                                                    4.1.1                                                                                 establish governance, terms of
                                                                            including the Monitoring, and Evaluation Framework (MEF) to ensure
                                                                                                                                                                  reference, etc.        Potential Support:
                                                                            review, accountability and continuous improvement of the DMP.                                                                                                                                                                        Case Studies
                                                                                                                                                                                         • Government Agencies, Various community, environment and
                                                                                                                                                                                                                                                                                                                 • Care for Colorado - Leave No Trace, USA
                                                                                                                                                                                         business organisations to be determined based on TOR
                                                                                                                                                                                                                                                                                                                 • Travel Better Project - Tasmania, AUS
                                                                                                                                                                                                                                                                                                                 • Loch Lomond & The Trossachs National Park - Scotland, UK



                                                                                                                                                                                         Leads: • Economic Development (NC)                                                                                      • Smart Biosphere Economic Development Strategy, 2021
                                                                            Develop and invest in programs to encourage positive behaviour change                                               • Destination Marketing Organisation                                                                             • Welcome to Noosa Program, 2013
                                                                            and adoption of sustainable practices that actively support issues such                                                                                                      Destination Stewardship Council is established.         • Noosa Biosphere Reserve Strategic Plan, 2018
                                                                            as carbon emission reduction, water security, energy use, reductions in                                    Support:                                                                                                                  • Destination Marketing Organisation Transition (to alignment DMP)
                                                                                                                                                            Existing staff resources +
                                                                            waste to landfill, and/or promotes a circular economy.                                                     • Waste Services (NC)                                             The Monitoring and Evaluation Framework is in place     Plan, Tourism Noosa Road Map 2025 tbd                                   • Noosa's regenerative programs are globally
                                                                    4.1.2                                                                                  development of educational
                                                                                                                                                                                       • Environmental Services (NC), Strategy adn Sustainability (NC)   with annual monitoring and review.                                                                                              recognised, including the introduction of the For the
                                                                                                                                                          resources and FTLON program
                                                                            Encourage locals to engage with the Noosa Rewards Program, providing                                       Potential Support:                                                                                                        Case Studies                                                            Love of Noosa (Joint Custodian) Program and a Noosa
                                                                            affordable ways to experience Noosa’s regenerative tourism offerings                                       • Business and Industry Groups, EcoBiz                                                                                    • Care for Colorado - Leave No Trace, USA                               Rewards program rewarding locals and visitors for
4.1                                                                         while supporting positive behaviour change and regenerative practices.                                     • Noosa Biosphere Reserve Foundation                              An uptake in the 'For Love of Noosa Program" and        • Travel Better Project - Tasmania, AUS                                 making sustainable choices.
                                                                                                                                                                                       • Zero Emissions Noosa                                            increase in numbers of participants redeeming Noosa     • Loch Lomond & The Trossachs National Park - Scotland, UK
Lead in regenerative tourism and strengthen                                                                                                                                                                                                              Rewards.                                                                                                                        • Tourism leaves a net positive impact on
                                                          86%
destination stewardship by establishing                                                                                                                                        Potential Leads: • Destination Marketing Organisation                                                                                                                                                       Noosa's environment.
collaborative governance, supporting regenerative                                                                                                                                      • Chambers of Commerce & Industry
business practices, and encouraging positive                                                                                                                                           • Business Associations                                           An increase in the number of tourism businesses with                                                                           • An environment is created that supports
behaviours among locals and visitors to protect and                                                                                                                            Support:                                                                  environmental certification.                                                                                                      tourism business development,
enhance Noosa's environment, community and                                  Assist our tourism industry (and other businesses) to lead in                                      • Strategy and Sustainability (NC), Economic Developmetn (NC)                                                                        • Destination 2045 Tourism Future (State Tourism Strategy)             innovation, and investment shift to clean,
visitor experience.                                                         sustainability and regenerative practices, for example by achieving       Budget for auditing and  Waste Services (NC)                                                                                                                  • Destination Marketing Organisation Industry Development Plan 2026    green, low emission industries and
                                                                    4.1.3
                                                                            environmental accreditation through energy, waste and water reduction         measurements         • Environmental Services (NC)                                             Noosa Rewards Program is established and we are            • EarthCheck  Global Accreditation                                     technology.
                                                                            by guiding and supporting them through the process.                                                Potential Support:                                                        seeing an increase in local and visitor participation year • Eco Tourism Australia Accreditation
                                                                                                                                                                               • EcoBiz                                                                  on year.
                                                                                                                                                                               • Noosa Biosphere Reserve Foundation
                                                                                                                                                                               • Zero Emissions Noosa
                                                                                                                                                                               • Earth Check Global
                                                                                                                                                                               Leads: • Economic Development (NC)
                                                                                                                                                                                         • Environment Services (NC)
                                                                                                                                                                                         • Waste Services (NC)                                                                                                   • Noosa Environment Strategy 2019
                                                                                                                                                                               Support:                                                                                                                          • From Waste to Resource - Waste Plan, 2023
                                                                            Accelerate regenerative behavioural change in locals and visitors by        Existing resources +   • Destination Marketing Organisation                                                                                              • Destination 2045 Tourism Future (State Tourism Strategy)
                                                                            establishing a Noosa Rewards Program that incentivises actions such as development of educational Potential Support:                                                                                                                 • EarthCheck Global Accreditation
                                                                    4.1.4
                                                                            reducing waste, avoiding single use plastics, supporting local         resources and FTLON program • Chambers of Commerce & Industry                                                                                                 • Eco Tourism Australia Accreditation
                                                                            community groups and participating in environmental care activities.      + budget for incentives  • Hastings Street Association
                                                                                                                                                                               • EcoBiz                                                                                                                          Case Studies
                                                                                                                                                                               • Various COmmunity and Environemtn groups including NICA, ,                                                                      • CopenPay Rewards Program, Denmark
                                                                                                                                                                               NPA, Noosa Biosphere Reserve Foundation
                                                                                                                                                                               • Zero Emissions Noosa



                                                                            Ensure the Destination Marketing Organisation's funding, marketing ,
                                                                            visitor services, and industry development initiatives are aligned with the                                  Leads: • Economic Development (NC)                                                                                      • Destination 2045 Tourism Future (State Tourism Strategy)
                                                                            DMP and are consistently reflecting community values, brand identity,                                                 • Destination Marketing Organisation                                                                           • Destination Marketing Organisation Industry Development Plan 2526
                                                                    4.2.1                                                                                    Existing staff resources
                                                                            and regenerative tourism.                                                                                                                                                                                                            • Noosa Biosphere Reserve Strategic Plan, 2018
                                                                                                                                                                                                                                                                                                                 • Hastings Street Association Strategic Plan                        • Noosa's tourism model is supported by the
                                                                                                                                                                                                                                                                                                                                                                                     community and is recognised as a leading example of
                                                                                                                                                                                                                                                                                                                                                                                     regenerative tourism because of its focus on
4.2                                                                                                                                                                                                                                                                                                                                                                                  community values and environmental protection.

                                                                                                                                                                                         Leads: • Destination Marketing Organisation                     The Destination Marketing Organisation's Strategic
Embed a Regenerative Tourism Approach by                                    Strengthen the Destination Marketing Organisation's role in delivering                                                                                                                                                               • Noosa Environment Strategy 2019                                        • Noosa’s destination marketing consistently
                                                                                                                                                                                         Support:                                                        Plan is aligned with the DMP.
partnering with the Destination Marketing                                   innovative regenerative industry training and experience development,                                                                                                                                                                • From Waste to Resource - Waste Plan, 2023                             reinforces positive behaviours through reminding and
Organisation (DMO) and other organisations -              77%                                                                                                                            • Economic Development (NC)                                                                                                                                                                     educating locals about how to care for our
                                                                            that supports Noosa’s community values, lifestyle, and identity,                Funding for DMO, existing                                                                                                                            • Destination 2045 Tourism Future (State Tourism Strategy)
community and industry groups - to support and                      4.2.2                                                                                                                Potential Support:                                                                                                                                                                              environment, respect our community and 'preserve the
                                                                            safeguard in the 'Noosa Experience' for everyone.                                      resources                                                                             Industry training module developed and launched as      • Destination Marketing Organisation Industry Development Plan 2526
implement the DMP.                                                                                                                                                                       • Chambers of Commerce & Industry                                                                                                                                                               Noosa experience" for everyone.
                                                                                                                                                                                                                                                         part of the For the Love of Noosa Program               • Noosa Biosphere Reserve Strategic Plan, 2018
                                                                                                                                                                                         • Business Associations
                                                                                                                                                                                                                                                                                                                 • Hastings Street Association Strategic Plan
                                                                                                                                                                                                                                                                                                                                                                                         • Noosa’s industry development reinforces positive
                                                                                                                                                                                                                                                                                                                                                                                         behaviours by equipping tourism operators with training
                                                                                                                                                                                                                                                                                                                                                                                         and tools to lead in regenerative tourism by helping to
                                                                                                                                                                                                                                                                                                                                                                                         preserve the Noosa experience.