TOURISM NOOSA STRATEGY 2023-2027 · Destination Noosa Strategy 2023-27_V30

AND             success
I N D U S T R Y D E V E LO P M E N T                                                                        ENABLERS

                                                                                                            C O L L A B O R AT I O N & E N GAG E M E N T

                                                                                                            R E SE A R C H & I N N OVAT I O N



                                                                                                            MEASURES

                                                                                                            AVERAGE MEMBER NPS OF 7

                                                                                                            5% MEMBER ACQUISITION
The strong performance of Noosa’s tourism industry is vital to the destination’s
                                                                                                            80% MEMBER RETENTION
continued success, and Tourism Noosa prioritises strategies that aim to improve
the quality of experience offered to visitors. Representing 600+ businesses who
directly reach the visitor market and those who offer support services, Tourism
Noosa implements a range of activities, training and sustainability programs,
events and networking, cooperative marketing, resources and education
to provide members with tools to enhance the delivery of their product and
safeguard the destination’s reputation.




KEY DELIVERABLES                                                                                                   2023-24       2024-25       2025-26       2026-27


I N D U ST RY D E V E LO P M E N T

  • Ongoing engagement with stakeholders to plan and deliver high quality industry development oppor-
    tunities across all membership sectors.

  • Support industry to improve environmental sustainability and accessibility outcomes in the
    lead up to the Olympic Games.



C O O P E R AT I V E M A R K E T I N G

  • Increase the reach, awareness and consideration of the Noosa brand and
     member businesses through collaborative marketing initiatives and campaigns.

  • Increase revenue generation through a comprehensive member cooperative marketing prospectus.



MEMBERSHIP RETENTION & ACQUISITION

  • Maintain and grow Tourism Noosa’s membership base through effective, regular two-way
    communication and programs which celebrate member success and business milestones.



F I R ST N AT I O N S E X P E R I E N C E S

  • Help facilitate Kabi Kabi’s tourism journey through experience
    development opportunities, collaboration and connecting with partners.

  • Grow awareness, appreciation and understanding of First Nations culture through relevant Tourism
     Noosa resources and marketing initiatives.




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