TOURISM NOOSA STRATEGY 2023-2027 · Destination Noosa Strategy 2023-27_V30

FOSTERING
WORLD CL ASS
                                 events
                                                                                                                 E N AEBNL A
                                                                                                                           ERB SL E R S
                                                                                                                 TA R G E T E D I N V E ST M E N TS

                                                                                                                 EVENT SPONSORSHIP

                                                                                                                 EVENT CONCIERGE SERVICE (COUNCIL)

                                                                                                                 S T R A T E G I C PA R T N E R S H I P S

                                                                                                                 DATA I N S I G H TS

                                                                                                                 C O L L A B O R A T I O N & PA R T N E R S H I P S
Through financial and promotional support of a calendar of iconic events, Tourism
Noosa’s events strategy aims to enhance geographic and seasonal dispersal
                                                                                                                 MEASURES
that will build economic capacity across the region. From globally recognised
to emerging sporting, arts, cultural, surfing, food and other events, our strategy                               I N C R E M E N TA L D I R ECT N I G H TS*

outlines clear guidelines, environmental sustainability criteria and application and                             60% REGIONAL EVENT DISPERSAL

reporting processes to ensure transparency and accountability. Iconic events have                                R E T U R N O N I N V E ST M E N T R AT I O >12:1*
the potential to deliver national and international media exposure for the region,                               >80% E V E N T S U STA I N A B I L I T Y
further elevating the Noosa brand globally.                                                                      CRITERIA ADHERENCE




KEY DELIVERABLES                                                                                                         2023-24        2024-25        2025-26        2026-27


TOU R ISM E V E N T P RO G R A M M I N G

   • Support events that are aligned to our strategic seasonal, environmental and dispersal objectives.

   • Maximise the value of events being held in region to greater social and economic benefit.



E V E N T C U LT I V A T I O N

   • Leverage 2032 Olympics to position Noosa as a destination of choice for lead-in events, team
     training, sports forums, conferences and incentives for the domestic and international markets.

   • Encourage event dispersal throughout the Noosa Shire.

   • Support capacity building and inclusivity of local tourism events.

   • Improve integration of sustainable tourism practice in the delivery of tourism events.



N O OS A E AT & D R I N K F E ST I VA L

   • Collaborate with festival delivery partner to augment their marketing and media activity
     to rebuild after hiatus.

   • Leverage the signature event to showcase the range and quality of Noosa’s local producers
     and food and drink experiences.

   • Develop bespoke food tourism itineraries and commissionable packages to extend
     length of stay and dispersal across the region.




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