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GENERAL COMMITTEE MEETING 6 OCTOBER 2026
Previous Council Consideration
Ordinary Meeting, 18 December 2025
11.3.3 ADOPTION OF DESTINATION MANAGEMENT PLAN
That Council
A. Note the report by the Director Environment and Strategy and Manager Economic
Development and Destination Management to the General Committee dated 15
December 2025;
B. Endorse the Destination Management Plan (DMP) – For the Love of Noosa - provided at
Attachment 1;
C. Note the Draft Implementation plan, provided at Attachment 2, to support the
implementation of the DMP, noting this plan will be refined with input from
partner/support organisations, reviewed and updated on and annual basis and
informed by Council’s annual budget considerations;
D. Delegate authority to the CEO to make minor changes or amendments to the DMP and
associated appendices if required prior to designing and publishing final documents on
Council’s website;
E. Amend the heading in the final column of the Monitoring and Evaluation Framework to
read: "Potential Measures.” ;
F. Establish a DMP Delivery Risk Register and include in the Terms of Reference for the
Destination Stewardship Council (DSC) and report to Council annually as part of the
annual review. The register will outline delivery risks, dependencies, resource
constraints, and mitigation strategies;
G. Ensure that any action likely to materially affect local business activity or the amenity of
nearby residents including paid parking, congestion charging, one way corridor trials or
precinct closures, be subject to an engagement with affected sectors before Council
decision;
H. Amend the DMP to include a clear objective for the economic management of the visitor
economy, supported by defined strategies, actions and measurable outcomes;
I. Amend the DMP to include an action that proposes the development of a Council
Advocacy and Partnership Strategy to support implementation of the plan;
J. Endorse the establishment of a Destination Stewardship Council (DSC) as a priority
action to support implementation of the Destination Management Plan, with its
purpose to provide oversight, monitoring and evaluation, guidance and transparency. A
Terms of Reference be prepared outlining the process for establishing the Destination
Stewardship Council and report back to Council for consideration be provided as the
first priority following adoption of the Destination Management Plan; and
K. Ensure that during implementation, monitoring and review of the Noosa Destination
Management Plan, Council officers engage with appropriate independent experts and
key stakeholders to further refine the Plan’s strategic settings, assumptions, and
delivery approach, ensuring it remains responsive to changing economic conditions,
Page 146 of 438
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