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2.3 Effective external and internal communications
ZEN Inc will develop effective internal initiatives to ● Increased community awareness
enhance the way we work and increase awareness of ZEN (who we are; what we do)
amongst the community of who we are and what we ● Brand strategy developed
do.
2.4 Strong strategic relationships.
ZEN Inc will build on and further develop strong ● Increased engagement with
strategic relationships with our stakeholders to stakeholders.
collaborate in reducing emissions. ● Collaborative and productive
partnerships strengthened and
widened
● Respective roles of ZEN Inc and
Noosa Council are mutually
beneficial.
Situation Analysis
In developing this strategic plan, we examined the internal and external environment in
which the organisation operates with a view to addressing some of the threats that we face
while seeking to maximise the opportunities before us.
Since its formation in 2016, ZEN Inc has had, as its vision, “net zero greenhouse gas
emissions across the Noosa region by 2026”. While progress has been made in reducing
emissions across the Noosa Shire, realistically we have no agreed way of measuring
whether we will achieve that goal within the stated timeframe.
While ZEN Inc remains strongly committed to its mission to achieve net zero emissions, we
have dropped the 2026 timeline from our vision statement and modified it accordingly.
We recognise that we are operating in a rapidly changing environment. While that poses
threats as to whether we have the capacity and resources to manage those challenges, we
hope to capitalise on the opportunities presented by the changing environment. The strength
of the organisation lies in a highly experienced and committed Board and a volunteer and
supporter base committed to taking practical action to help reduce emissions across the
Noosa Shire.
Internally, the organisation lacks a strong financial base and some strengthening of our
governance arrangements will assist the way we work. Our undoubted strength is our
commitment to several key project initiatives that have firmly placed the Noosa Shire as a
leading local government area on the road to a net zero emissions future. However, while
our key focus remains on our project work, we recognise that our project teams need to be
supported by a well-resourced and efficient organisation.
Building on our signature strength of innovative project work, our strategic plan continues to
focus on project delivery that helps the community move towards a reduction in net zero
emissions. For example, the “Electrify Australia” movement led by Saul Griffith offers
significant opportunities for ZEN Inc to assist the community at the local level. Providing
guidance in helping households to “electrify the home” while also developing initiatives that
will assist in “electrifying everything” presents us with several opportunities.
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