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2020-07-07 P&E Agenda - Item 3 - Attachment 1 - TNC Project Management Plan
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Plans and drawings
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Log in to see the plans as drawn Conservancy, Noosa Shire Council, The Thomas Foundation and Australian Marine Conservation
Society.
5. For media approaches, each partner’s spokesperson has the autonomy to engage in interviews, however,
this is also subject to individual partner internal communication approval processes.
6. All media spokespeople agree to use the key messages in this communications agreement as a guide to frame
project messages and comments.
7. All nominated media spokespeople have the permission of their respective organisations and all partners, to
be a representative of the project to the media, including print, TV, radio and online.
8. All partners agree to share media clips about the project that are picked up by their media monitoring
services.
Target Audiences
Government
• Federal government
• Queensland Government
• Other Local Governments (i.e. councils adjoining Noosa)
Environmental and other NGOs
• Community conservation groups
• Peak stakeholder bodies
Corporate
• Financial supporters (current and new)
• Local businesses
• Tourism associations
General Public
• Recreational fishers
• Community conservation groups
• Diving groups
• Recreational boating community
• River foreshore communities
Media Targets
• TV news – Channel 7/9, ABC
• The Courier Mail
• Noosa News
• Websites and social media feeds of relevant organisations, e.g. peak stakeholder bodies, conservation-
based groups, fishing groups
• Fishing magazines.
Potential Communication Tools
TNC will lead the media relations and public engagement for this project. Below is a list of potential tools that
could be created to promote the project:
• Media Statements
• Fact sheets/brochures
• Project videos/vignettes
• Still photographs
• Webpages
• Facebook and other social media posts
• Infographics
• Site visits
51 | Bring Back the Fish MER plan 2020 – 2022
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