2020-07-07 P&E Agenda - Item 3 - Attachment 1 - TNC Project Management Plan

Issues management

The primary risk identified for the project is reputational. This means that the reputation of TNC and/or any of
the partners would be a risk should an operational matter or communication activity associated with the project
(or a perception of either) generate negative public opinion or negative stakeholder feedback.

The table below is not exhaustive. Rather, it lists some known reputational risks for issues management and the
recommended communication responses. As predicted at the commencement of the project, the likelihood of
these risks occurring is very low as there are no negative outcomes and only supportive stakeholders.

 Risk                                                  Communication Response
 Recreational fishing/conservation NGO alliance is     • Improving the health of the Noosa River and
 seen as inappropriate                                    restoring fish habitats is a focus for both
                                                          partners
 Government/conservation NGO alliance is seen as       • Improving the health of the Noosa River and
 inappropriate                                            restoring fish habitats is a big part of this unique
                                                          partnership
 Partnership and/or project criticised as having no    • Regular updating of key stakeholders
 practical benefits
 Partnership and/or project do not deliver on          •    Honest, regular communications
 particular objectives                                 •    Focus on progress & other outcomes achieved
 Negative commentary circulates on social media        •    Partners to all monitor own social media
                                                       •    Respond with appropriate key messages to
                                                            manage concerns/comments raised
 Negative mainstream media commentary                  •    Targeted media approaches around milestones
                                                       •    Media monitoring
                                                       •    Letters to the editor
 Negative commentary that TNC is a big US NGO          •    TNC is working around the world in more than
                                                            70 countries, including many marine
                                                            conservation programs
 Stakeholders do not engage with project               •    Strong project branding
                                                       •    Possible rolling calendar of briefings, site visits &
                                                            conference speaking
                                                       •    Regular stakeholder engagement
                                                       •    Engaging materials




52 | Bring Back the Fish MER plan 2020 – 2022