Planning_Economic Impact Assessment

Table of contents

Introduction ........................................................................................... 2

Section 1: Background ............................................................................ 3

       1.1 Regional context and site location                                                           3
       1.2 Proposed development                                                                         4

Section 2: Trade Area Analysis ................................................................. 6

       2.1 Trade area definition                                                                        6
       2.2 Trade area population                                                                        9
       2.3 Socio-demographic profile                                                                   11

Section 3: Trade Area Spending.............................................................. 13

       3.1 Retail Liquor Spending                                                                      17
       3.2 Specialty Retail Spending                                                                   18

Section 4: Competition .......................................................................... 20

       4.1 Retail liquor competition                                                                   20
       4.1 Retail specialty competition                                                                24
       4.3 Hotel/Tavern competition                                                                    26

Section 5: Demand Potential .................................................................. 29

       5.1 Retail liquor demand                                                                        29
       5.2 Specialty retail demand                                                                     34
       5.3 Hotel/tavern demand                                                                         36
       5.4 Commercial office demand                                                                    36

Section 6: Economic Impact ................................................................... 38

       6.1 Economic and social benefits                                                                38
       6.2 Employment stimulus                                                                         39
       6.3 Consideration of trading impacts                                                            41
       6.4 Strategic integration (RFI)                                                                 45
       6.5 Net community benefit                                                                       46




                                                              Noosa Heads Bowls Club, QLD
                                                                      First Choice Assessment                1
                                                                                         Coles Group