Planning_Economic Impact Assessment

                                                                  Section 1: Background




Introduction



This updated report considers the market potential and impact of a proposed
liquor store, hotel (tavern style) and retail specialties at Noosa Heads,
Queensland. The report has been prepared in accordance with instructions
received from Coles Group and is set out in sections as follows:


• Section 1 reviews the proposed site location and development of a liquor store
  and hotel from both a regional and local perspective.


• Section 2 assesses the trade area likely to be served by the proposed liquor
  store and hotel, including a review of the existing and projected future
  population levels (including visitor and tourist population numbers) and the
  socio-demographic profile of trade area residents.


• Section 3 estimates the total retail expenditure pool generated by trade area
  residents, including current and forecast levels, including a detailed breakdown
  by key product group, liquor and specialty spending.


• Section 4 outlines the competitive retail environment in which the proposed
  development       will   operate,   including   consideration   of   both    core   retail,
  particularly liquor stores and specialty retail.


• Section 5 outlines our assessment of the proposed large format liquor store
  and specialty retail on site, adjoining the Noosa Fair shopping centre and strip
  retail.


• Section 6 considers the economic impacts expected to flow specifically from
  the proposed development, including economic benefits which are likely to
  result, as well as any trading impacts or implications for existing retail facilities.
  An updated section addressing Council’s information request has been provided
  in section 6.4.




                                                     Noosa Heads Bowls Club, QLD
                                                           First Choice Assessment              2
                                                                              Coles Group