Planning_Economic Impact Assessment

Section 5: Demand Potential



5.1 Retail liquor demand

This section of the report considers the market potential for the proposed First
Choice liquor store.


The performance of any particular retail facility, be it an individual store or a
collection of stores provided in an urban centre, is determined by a combination
of the following critical factors:


• The quality of the facility, with particular regard to the major trader or traders;
   the strength of the retail tenancy mix relative to the needs of the catchment
   which it seeks to serve; the physical layout and ease of use; ease of
   accessibility and parking; and atmosphere and ambience.


• The size of the available catchment which the facility serves. This factor sets
   the maximum limits as to the likely sales that can be achieved.


• The locations and strengths of competitive retail facilities and the degree to
   which those facilities are able to effectively serve the needs of the population
   within the relevant trade area.


The market potential for the proposed First Choice liquor store at Noosa Heads is
considered taking into account these factors, each of which have been addressed
in the earlier sections of the report.


In order to estimate the potential sales volume available for the proposed liquor
store, the retention of sales for all stores within the trade area has been
estimated and is detailed in Table 5.1.


The estimated potential sales for the proposed liquor store is based on the
following key points:


• Total liquor spend has been identified as detailed in section 2. In addition to
   this residential spend, a beyond trade area (BTA) spend, including spend on




                                                 Noosa Heads Bowls Club, QLD
                                                        First Choice Assessment         29
                                                                      Coles Group