Planning_Economic Impact Assessment

                                                       Section 5: Retail liquor potential




       visitors and tourists, has been allowed for. The BTA can vary between each
       liquor category and comprises between 20-30% in addition to resident spend.


     • The estimation of potential market shares for both small and large format
       stores is then applied.   Typically in Australia where all formats of stores are
       represented, large format stores can account for up to 70% of the total liquor
       sales.   It is estimated that in a relatively confined market such as Noosa
       Heads, the provision of the two national large format stores would result in a
       market share of around 55%, increasing from 50% when only Dan Murphy’s
       was represented. Conversely, small format stores are estimated to achieve a
       total market share of 50%, decreasing to 45% when the proposed First Choice
       store is developed.


     The steps detailed above allow the calculation of the annual estimated of liquor
     sales available to trade area liquor outlets, including the introduction of the
     proposed First Choice liquor store in 2015.


     Based on this, the existing large format store is estimated to achieve a very
     healthy trade area in excess of $15,300 per sqm, and is forecast to maintain
     strong sales of $8,740 on introduction of the proposed store. On average, small
     format stores are expected to maintain consistent sales of above $7,000 per sqm




                                                     Noosa Heads Bowls Club, QLD
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                                                           First Choice Assessment      30
                                                                          Coles Group