Planning_Economic Impact Assessment

Section 2: Trade Area Analysis



This section of the report reviews the trade area that is likely to be served by the
proposed development, including a review of the current and projected population
and spending levels, as well as the socio-demographic profile of the trade area
population.



2.1 Trade area definition

The Noosa Heads trade area has been defined taking into account the following
key determining factors:


• The location of significant and well patronised retail facilities co-located and
  surrounding the proposed development, including Noosa Fair (anchored by a
  Coles   supermarket),    Noosa   Junction   Plaza   (anchored   by   a   Supa      IGA
  supermarket) and strip retailing along Sunshine Beach road.


• The location of other competitive retail facilities at Noosa Civic to the south-
  west. The nearest large format liquor store is a Dan Murphy’s store located at
  Noosaville, around 4.5km to the west.


• Significant physical and geographical barriers including the Noosa National Park
  and Coral Sea to the east as well as extensive waterways and lakes to the east
  and south.


Map 1 shows the trade area expected to be served by the proposed development.
As shown, the trade area has been defined to include a primary and secondary
sector, described as follows:


• The primary sector (PTA) extends approximately 6.5 km south to Castaways
  Beach along David Low Way and 2.7 km west along Weyba Road. The primary
  sector is bound to the north and east by coastal boundaries, approximately 2
  km (radial) from the site. The sector includes the suburbs of Noosa Heads,
  Sunshine Beach, Sunrise Beach, and Castaways Beach. One of the key factors




                                                 Noosa Heads Bowls Club, QLD
                                                        First Choice Assessment            6
                                                                       Coles Group