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TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED · 2025-05-08 Attachment 1 to Special Meeting - Tourism Noosa Stats - provided by Cr Stockwell
Day Trippers – Congestion 2023 – 2024 • day-trippers made up 42% of visitor numbers • but only 7% of spend.
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75-83% at Peak are from region not targeted by Marketing
TARGET
MARKET
28 Nov 2022 - 5 Dec 26 Dec 2022 - 2 Jan 3 Jan 2023 - 10 Jan
2022 2023 2023
Noosa, Gympie and 37.41% 41.54% 33.59%
SC
SEQ 46.48% 41.26% 40.74%
Others 16.11% 17.2% 25.67%
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Trends DRIVING HIGH VALUE TRAVEL Expenditure $2,000,000,000 $1,800,000,000 $1,600,000,000 ae '$1,400,000,000 $1,200,000,000 $306,000,000 More in visitor $1,000,000,000 spend compared to 2019 $800,000,000 $600,000,000 $400,000,000 Despite the decline in total visitor numbers $200,000,000 since 2019, over same period, we've seen 28% increase in visitor spending. Particularly with international and led by an increase in nights meaning longer stays, more experiences and more revenue. DRIVING HIGH VALUE TRAVEL Trends Visitors 2,600,000 2,500,000 >> 2,400,000 2,300,000 2,200,000 son A total of 2,100,000 384,000 fewer visitors 2,000,000 per year 1900000 1,800,000 2019 2023 2024 * 327,000 fewer day trippers * 900 fewer day trippers per day + 450 fewer vehicles per day
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Overnight Visitors Contribution Overnight Visitors Contribution Total visitors and spend (overnight + day trip) Domestic overnight visitors and spend in Noosa, year ending June 2024 Day trip Interstate 984,000 —_ ——363,000 1,800 O09 47% 17% CO) o o 1.200 DOMESTIC Co) 1,400 OVERHMIGHT International Intrastate 1200 VISITORS (000) sire 201 145,000 --—_ 599,000 1,000 7% 29% Boo c= éoo 400 ce DOMESTIC 200 OVERHMIGHT SPEND ($M) sire 201 20m 2017 2018 20 20 Soe) 2022 Ae aS
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Economic Importance to Business Visitor vs Local Spend in Noosa Shire VISITORS AND LOCALS VISA CARD SPEND IN NOOSA $98.6M SUMMER 2024-25 ESTIMATED SPEND ee ee $134.2M Visito $98.6 $112.4M Locals 47% 53% + -27% ° Source: Noosa Travel Insights Hub, Localis. Source: Noosa Travel Insights Hub, Localis. Economic Importance to Business Visitor vs Local Spend in Noosa Shire