2016-08-09 S&O Agenda Item 8, Attachment 1 - CCIQ Noosa Convention and Cultural Centre Initiative Pre-feasibility Study

CCIQ Noosa #3 Noosa Convention & Cultural Centre Initiative
Pre-feasibility Study                                                                        April 2016




The Value of Business Events to Australia - E x e c ut i ve
s um mar y


This study highlights the importance of the business events industry to Australia, by estimating
the economic contribution, value add and employment of the industry for the 2013-14 financial
year. This study was prepared by Ernst & Young (EY) in conjunction with the Business Events
Council of Australia (BECA) and was co-funded by the Australian Government under the T-QUAL
Grants Program and the Australian business events industry.

Method
The method used in this study was a quantitative survey approach, supplemented by consultation
with industry stakeholders, analysis of existing industry research and desktop research of publicly
available information. Each component of the study is underpinned by information obtained from
business event venues regarding the number of events and participants they hosted l. The business
events industry is defined as:

    Any public or private business activity consisting of a minimum of 15 persons with a common
    interest of vocation, held in a specific venue or venues, and hosted by an organisation (or
    organisations).

For the purpose of developing appropriate and manageable research, the scope of this study
included events with at least 100 delegates and exhibitions over 500m2. Given this scope, data
collection focused on events with at least 100 delegates.

In order to facilitate comparison with the previous National Business Events Study (NBES), we used data
from existing research in Queensland to estimate the number of business events with between 15 and
100 delegates. It is important to note that the results presented in this report for events with less
than 100 delegates are not based on a comprehensive survey of venues across Australia.

Key Findings
Over 37 million people attended more than 412,000 business events across Australia in 2013-14. These
business events directly generated:

      $28.0 billion in direct expenditure $13.5 billion in direct value
      added 179,357 direct jobs

A breakdown of these results by event size is provided in Table ES1.




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