2016-08-09 S&O Agenda Item 8, Attachment 1 - CCIQ Noosa Convention and Cultural Centre Initiative Pre-feasibility Study

CCIQ Noosa #3 Noosa Convention & Cultural Centre Initiative
Pre-feasibility Study                                                                                      April 2016

Table ES1: Summary of business events, 2013-14


                                  Under 100             Over 100
                                                                                   Total
                                  delegates             delegates

Number of events                    332,194               79,810                  412,004
Number of delegates (m)               11.5                 25.7                    37.2
Direct expenditure ($b)               $8.5                $19.5                   $28.0
Direct value add ($b)                 $4.0                 $8.9                   $12.9
Jobs                                 54,007              125,350                  179,357


1

    Data was received from 249 venues out of the total population of 942 venues. The

event and delegate information received from venues was combined with event benchmark expenditure profiles, based
on 141 event profiles obtained from organisers.




The business events industry comprises 3 market segments; meetings and conventions,
exhibitions and incentives. As can be seen in Table ES2, meetings and conventions form the
largest component of the industry in terms of events, delegate numbers, expenditure and value
add. In contrast, incentives form the smallest component of the industry in terms of delegates.
However the high yield associated with incentive events results in a larger share of direct
expenditure.




Table ES2: Breakdown of the industry by market segment


                                Meetings and
                                                    Exhibitions       Incentives             Total
                                conventions

Number of events                    391,060            2,157             18,787             412,004
Number of delegates (m)               26.5              9.4               1.3                37.2
Direct expenditure ($b)             $23.2              $3.1              $1.7               $28.0
Direct value add ($b)               $11.3              $1.5              $0.7               $12.9
Jobs                                147,491            21,525            10,342             179,357




Since 2002-03, the industry has made a growing contribution to the Australian economy. Direct
industry expenditure has increased by over $10 billion, from $17.4 billion to $28.0 billion. This
growth has outpaced inflation over the same period, with a compound annual growth rate of
4.5%.




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