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2016-08-09 S&O Agenda Item 8, Attachment 1 - CCIQ Noosa Convention and Cultural Centre Initiative Pre-feasibility Study

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CCIQ Noosa #3 Noosa Convention & Cultural Centre Initiative
Pre-feasibility Study                                                                                        April 2016

State Breakdown 2

New South Wales and Victoria hosted the largest number of events and delegates (see Figure
ES1). Combined, they accounted for almost 60% of the business events industry. This was
followed by Queensland and Western Australia.

The breakdown of direct spend by state and territory (Figure ES2) shows that Victoria had the highest
spend (36%), which was greater than the proportion of events and delegates hosted in that state. This
is due to the mix of events hosted in Victoria in 2013-14. In particular, Melbourne staged more large
international meetings and conventions compared to Sydney, and hosted larger exhibitions. This mix
of events was likely driven by the closure of the Sydney Convention and Exhibition Centre for part of
the 2013-14 financial year.

2

  While delegate and event numbers for New South Wales and Victoria are similar, there is a significant difference in
the direct expenditure in those states. This can be explained by the mix of events in each state. In 2013-14, Melbourne
staged more large international events compared to Sydney. This mix of events was likely driven by the closure of the
Sydney Convention and Exhibition Centre for part of the 2013-14 financial year. During this time Sydney was unable to
host large international business events that require convention centre facilities, particularly conferences and
conventions, which will have understated overall results and impacted on NSW relative market share.




                                 CCIQ Noosa © 2015-16                                                      25 | P a g e
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