2016-08-09 S&O Agenda Item 8, Attachment 1 - CCIQ Noosa Convention and Cultural Centre Initiative Pre-feasibility Study

  CCIQ Noosa #3 Noosa Convention & Cultural Centre Initiative
  Pre-feasibility Study                                                                                                       April 2016

                                             per night of $176.
                                  1.1.       International delegates on the other hand stay in the host region for
                                             an average of 4.6 days, while interstate delegates stay an average of
                                             3.1 days. Intrastate delegates stay on average 1.5 days. (p15 BEC
                                             Report)
                                1.13.        If delegates and partners15 can be encouraged to arrive early and/or
                                             stay longer this maximises the economic benefit and profitability as
                                             they use more services and activities In the low season this
                                             expansion of stay can greatly benefit mid-week volumes, many of
                                             whom don’t use vehicles in and around Noosa16. Globally, 66% of
                                             event planners, suppliers and clients collectively predict an increase
                                             in attendance at live business events. (p5, MPI Meetings Outlook
                                             2015)
                                             Using the Australian Bureau of Statistics’ input-output tables,
                                             tourism’s total output multiplier is valued at 1.91. This means for
                                             every dollar tourism earns directly in the Australian economy, it value
                                             adds an additional 91 cents to other parts of the economy. At 1.91,
                                             tourism’s total multiplier is larger than other important industries
                                             such as mining (1.67), retail trade (1.80) and education and training
                                             (1.38).”17




                                 Aspen USA, Carmel USA and Banff CAN
Comparative                a.    Parallels: each of these exhibit engaged, strong communities, strong seasonal
 Model Scan                      arts and sports activity, beautiful natural environment, financially-secure
                                 residents and retirees, strong seasonal tourism and enviable international
                                 reputations
                           b.    Aspen is successful in getting Retail alignment: shops stay open late to
                                 provide opportunities to service and inspire retail spend
                           c.    Aspen has the Institute of Ideas: a potential link for Southern Hemisphere
                                 events and conferences to be hosted here18
                           d.    Banff has the Banff Centre for Leadership and the Arts
                           e.    Both are connected to the Australian Creative Skills Training Centre which has
                                 previously expressed interest in relocating to Noosa19
                           f.    Carmel is noted for aesthetic architecture, community engagement and
                                 special planning codes. Annual arts and cultural events attract large annual
                                 visitation.




  15
     WOTIF rated Noosa #2 in its Top 10 desirable places to visit in January 2016 across its massive user-base
  16
     Boosts use and rationale for a shuttle or light transport system between points of interest
  17
     Gretton, P. 2013 On input-output tables: uses and abuses, Staff Research Note, Productivity Commission, Canberra.
  18
     NLWF is introducing the Festival of Ideas into its program in 2016. A NLWF patron has set up the business infrastructure for a Noosa
  Institute and has recently been in Aspen. This Institute concept has been discussed informally with USC who are supportive
  19
     Originally considered through the Noosa Institute for Sustainability proposed under Noosa Biosphere v1.0




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