2018-10-18 Ordinary Meeting Agenda

ORDINARY MEETING AGENDA                                                         18 OCTOBER 2018


7.     Marketing

To encourage public awareness it is proposed to develop and market a Noosa brand for the peak
period traffic management. It is proposed that the brand will have a “holiday” theme which can be
used across all seasons including Christmas, Easter, July and September school holidays.

Marketing includes but is not limited to:
 Posters;
 Energex pole banners;
 Shirts and or caps for traffic controllers, bus drivers, wayfinding volunteers;
 Bus stop corflute signs identifying key bus routes;
 Wayfinding signage and pavement markers;
 Park and ride signage;
 Radio advertisements; and
 Paid newspaper advertisements outside of Noosa Shire for example Sunshine Coast Daily,
   Courier Mail.

8.     Evaluation

The peak period traffic management plan aligns with the Noosa Transport Strategy principles and
seeks to progress the key short-term strategy initiatives. Refer Attachment 1 “Alignment with
Transport Strategy Principles and key short-term initiatives”.
The impact of the Peak Period Traffic Management Plan will be evaluated using the following
measures:
    Traffic counters (pedestrian, cyclist, vehicle);
    Bus patronage data;
    Survey (face-to-face and online); and
    Stakeholder feedback.

Previous Council Consideration
Ordinary Meeting, 19 October 2017, Item 3, Page 10
That Council note the report by the Project Officer to the Services & Organisation Committee
Meeting dated 10 October 2017 and:
A.     Agree to provide Free Holiday Buses for the Christmas (26 December 2017 to 5 January
       2018) and Easter (30 March 2018 to 8 April 2018) periods including the Boreen Point –
       Tewantin FlexiLink and Council Cabs services;
B.     Accept TransLink’s quotation of $35,988 (excl GST) for the Christmas Free Holiday buses
       for Routes 626, 627, 628, 629 and 632;
C.     Accept Transit Australia Group’s (Sunbus) quotation of $35,377 (excl GST) for a shuttle
       service between Peregian Beach and Noosa Heads for both the Christmas and Easter
       periods, with an extension to service additional stops in Noosa Heads and Noosaville;
D.     Approve the installation of temporary decals on the Peregian - Noosa Heads Shuttle at an
       estimated cost of $5,740 (excl GST);
E.     Delegate authority to the CEO to finalise negotiations with TransLink for the provision of the
       Easter Free Holiday buses for Routes 626, 627, 628, 629 and 632;
F.     Approve a marketing budget of $8,440 for the Christmas and Easter Free Holiday Buses;



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