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FURTHER REPORT - NOOSA DESTINATION STEWARDSHIP COUNCIL DRAFT TERMS OF REFERENCE (REQUESTED AT GENERAL COMMITTEE MEETING DATED 6 OCTOBER 2026) · Report

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ORDINARY MEETING                                                                 15 OCTOBER 2026


13.2        FURTHER REPORT - NOOSA DESTINATION STEWARDSHIP COUNCIL
            DRAFT TERMS OF REFERENCE (REQUESTED AT GENERAL
            COMMITTEE MEETING DATED 6 OCTOBER 2026)


Author            Economic Development Manager, Lynne Banford
                  Economic Development and Destination Management | Strategy and
                  Environment
Index             71.01 - Tourism Noosa
Attachments       1.   Attachment 1 - Draft Noosa Destination Stewardship Council Terms of
                       Reference (TOR) - REVISED


EXECUTIVE SUMMARY
A report on the proposed Noosa Destination Stewardship Council (NDSC), including the draft Terms
of Reference, was presented to the General Committee on 6 October 2026.

During consideration of the report, Council requested further discussion on some aspects of the draft
Terms of Reference. Following a subsequent workshop, a number of amendments and refinements
for clarification have been included in the Draft Terms of Reference Document as attached (Refer
Attachment 1).

The changes and refinements in the revised Draft TOR primarily relate to clarity of membership and
process for appointments, some minor clarification wording to ensure current and correct reference
to organisation and State Department names have also been made.

This further report addresses Council's requests, provides additional context and clarification on key
elements of the proposed framework, and presents a revised draft Terms of Reference for Council's
consideration and endorsement.

RECOMMENDATION
That Council
A. Note the report by the Director Strategy and Environment and the Manager Economic
   Development and Destination Management to the General Committee dated 6 October 2026
   and the Further Report to the Ordinary Meeting dated 15 October 2026 regarding the Noosa
   Destination Stewardship Council Draft Terms of Reference;
B. Approve the updated Draft Terms of Reference for the Noosa Destination Stewardship Council
   provided at Attachment 1 to the Further Report, establishing its purpose, functions, membership
   and governance arrangements to support delivery of priority actions within the Noosa Destination
   Management Plan;
C. Authorise the establishment of the Noosa Destination Stewardship Council, including recruitment
   and appointment processes in accordance with the updated Draft Terms of Reference provided
   at Attachment 1 to the Further Report;
D. Appoint the Mayor and Cr <insert name> as members of the Noosa Destination Stewardship
   Council; and
E. Delegate to the CEO to make minor amendments or corrections if required to the Draft Terms of
   Reference.
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ORDINARY MEETING                                                                  15 OCTOBER 2026


REPORT
1. BACKGROUND AND CONTEXT

1.1 Background

The establishment of a Noosa Destination Stewardship Council (NDSC) is identified in the Noosa
Destination Management Plan (DMP) as a priority action under Guiding Principle 2: Leading the
Way.

Council endorsed the establishment of a NDSC as a priority action to provide dedicated leadership,
oversight and an accountability mechanism for the delivery of the DMP's priority actions and
outcomes.

1.2 Role of the Noosa Destination Stewardship Council

The NDSC serves as a vehicle for collective action in response to the community's vision and
priorities as identified in Noosa’s Destination Management Plan.

It exists to help ensure that the DMP moves beyond strategy into implementation, maintaining focus
on progress, fostering shared ownership of outcomes and supporting coordinated action across the
organisations and sectors required to achieve the Plan's objectives.

Recognising that many DMP actions extend beyond Council's direct jurisdiction, authority or
resources, the NDSC is intended to leverage the collective leadership, influence, expertise and
networks of its members to advance priority DMP actions across government, industry,
environmental organisations on behalf of Noosa.

2. NDSC Membership, Recruitment and Appointment Processes
The NDSC is proposed to comprise of a number of member categories including - partner
organisations with direct responsibilities in Destination Management such as Tourism Noosa and
Noosa Biosphere Reserve Foundation, State Government representative/s and two representatives
of Business/Industry organisations, two representatives from Community and or Environment
organisations and two individual members of the broader community.
The Chair is intended to provide independent leadership and facilitation.
State Agency Member/s contribute specialist government expertise and networks and have a key
role of helping to provide connections into various Government Departments where necessary.
Organisation representative members bring both a cross section of representation of various sectors
and issues of importance as they related to Destination Management in the community.
Individual Community Members provide local knowledge, local voice and community perspectives
as well as connections back into community.
Together, these complementary roles are intended to create a balanced forum that ensures the
NDSC benefits from a balanced mix of leadership, technical capability, skills and community insight.
The member roles and approach to recruitment and appointment of members and member
organisations are deliberately different and are identified in the below table and in the revised Draft
Terms of Reference:

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ORDINARY MEETING   15 OCTOBER 2026

ORDINARY MEETING                                                                                                                     15 OCTOBER 2026

  NDSC Members Profile (Sections 7 and 8)

        log                                             Role and Criteria                                Proposed Recruitment Process                    Timing

  INDEPENDENT CHAIR               ROLE - STRATEGIC LEADERSHIP                                       ©   Open Expression of Interest                  EOI process
  x1                                                                                                e   Applications to be assessed on merit bya     anticipated pre-
                                  A proven leader and experienced Facilitator with demonstrated         panel of senior Noosa Council Executives     Christmas 2026.
                                  experience in building productive relationships across government | ® Recommendations to Council for
                                  and stakeholders.                                                     endorsement
                                                                                                    e   EOIcriteria publicly available through the
                                  Potential Criteria                                                    DMP Community Portal and Council's
                                  e   Ability to guide collaboration and agreement between NDSC         standard recruitment
                                      members ensuring all perspective are considered
                                  e   Ensure constructive, outcomes- focused dialogue is achieved.
                                  e   Deliver recommendations to Council on behalf of the NDSC.
                                  e   Provide progress updates on the DMP to Council on a quarterly
                                      basis or as required.
                                  e   Reputation for integrity, transparency and accountability
                                  e   Respected for ability to lead with independence and
                                      impartiality

                                  The role of the Chair may be renumerated.
  STATE GOVERNMENT                ROLE - SENIOR STATE GOVERNMENT REPRESENTATION AND                                                                  Early 2027.
  REPRESENTATIVE x1               CONDUIT                                                           By Invitation from Noosa Council CEO
                                  e   Asenior representative from the Department of Local
                                      Government, Water and Volunteers (DLGWYV), will be invited by
                                      the Noosa Council CEO to act as a conduit to other State
                                      Government Departments as required.

 DESIGNATED PARTNER               ROLE - IDENTIFIED CORE ROLE IN DESTINATION                        Designated Partner Organisations as identified   Early 2027.
 ORGANISATIONS                    MANAGEMENT                                                        will be invited to take up a seat on the NDSC by
                                                                                                    the Mayor.
 e   abi Kabi Peoples             e   Representatives hold a senior position within the nominated
     Aboriginal Corporation x 1       organisation and is authorised to represent its strategic
                                      interests as aligned to Destination Management.
 ¢   Tourism Noosa x 1            e   Maintains a demonstrated commitment to advancing actions
                                      and outcomes aligned with the Destination Management Plan.
 e   Noosa Biosphere Reserve
     Foundation x 1

  COMMUNITY PARTNER               ROLE - PROVIDE REPRESENTATIVE COMMUNITY PERSPECTIVE |                 Open Expression of Interest                  Early 2027
  ORGANISATIONS                   AND COMMUNITY SECTOR INSIGHT                                      e   Applications to be assessed on merit by
  ¢   Business &/or Industry      Community partner organisation representative members bring           senior Noosa Council Officers
      Organisations x2            both a cross section of representation of various sectors and     e   Recommendations to Council for
                                  issues of importance as they relate to Destination Management.        endorsement
               |                                                                                    e = EOt criteria will be publicly available through
  ¢   Community &/or              An ability to contribute the perspectives, knowledge and insights of  the DMP Community Portal and Council’s
      Environment Organisations | established community/business-based organisations                    standard recruitment channels
      x2                          with a demonstrated connection to Noosa's social, environmental,
                                  economic, cultural, sporting or community outcomes.
                                  POTENTIAL CRITERIA
                                  e   Representative of a community-based organisation that
                                      operates within, or delivers benefits to, the Noosa community
                                  e   The Organisation has an established track record of
                                      community contribution, engagement and participation within
                                      Noosa
                                  e   Ability to represent the perspectives and interests of the
                                      organisation and its broader stakeholder, member or volunteer
                                      networks
                                  e   Demonstrated understanding of community issues,
                                      opportunities and challenges relevant to Noosa's future
                                  e   Experience engaging with diverse stakeholders and working
                                      collaboratively across community, government or industry
                                      sectors
                                  e   Relevant skills, knowledge and expertise that support the
                                      functions of the NDSC
                                  Other considerations will include:
                                  e   Diversity of organisational focus areas across social, business,
                                      tourism, environmental, cultural, sporting and community
                                      sectors
                                  e   Demonstrated reach into, and connection with, different
                                      segments of the Noosa community
                                  e   Capacity to contribute a strategic and informed organisational
                                      perspective

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ORDINARY MEETING                                                              15 OCTOBER 2026




Further minor clarification amendments have been made to the revised Draft Terms of Reference to
ensure correct names of organisations and State Government Departments.


Link to Corporate Plan
Theme No. 3 - Prosperity
Focus areas include economic development, local business, innovation, arts and culture, waste and
a circular economy.
3.1 Deliver and fund the Smart Biosphere - Economic Strategy

Theme No. 4 - Future
Focused on our future, strengthening our relationship with First Nations peoples and to ensure our
community is prepared and resilient to change. A focus on youth, climate resilience and adaption,
sense of place and destination management.
4.2 Complete and implement the Destination Management Plan




Previous Council Consideration
Ordinary Meeting, 18 December 2025
11.3.3 ADOPTION OF DESTINATION MANAGEMENT PLAN
That Council
   A. Note the report by the Director Environment and Strategy and Manager Economic
      Development and Destination Management to the General Committee dated 15
      December 2025;
   B. Endorse the Destination Management Plan (DMP) – For the Love of Noosa - provided at
      Attachment 1;
   C. Note the Draft Implementation plan, provided at Attachment 2, to support the
      implementation of the DMP, noting this plan will be refined with input from

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ORDINARY MEETING                                                              15 OCTOBER 2026


      partner/support organisations, reviewed and updated on and annual basis and informed
      by Council’s annual budget considerations;
   D. Delegate authority to the CEO to make minor changes or amendments to the DMP and
      associated appendices if required prior to designing and publishing final documents on
      Council’s website;
   E. Amend the heading in the final column of the Monitoring and Evaluation Framework to
      read: "Potential Measures.” ;
   F. Establish a DMP Delivery Risk Register and include in the Terms of Reference for the
      Destination Stewardship Council (DSC) and report to Council annually as part of the
      annual review. The register will outline delivery risks, dependencies, resource
      constraints, and mitigation strategies;
   G. Ensure that any action likely to materially affect local business activity or the amenity of
      nearby residents including paid parking, congestion charging, one way corridor trials or
      precinct closures, be subject to an engagement with affected sectors before Council
      decision;
   H. Amend the DMP to include a clear objective for the economic management of the visitor
      economy, supported by defined strategies, actions and measurable outcomes;
   I. Amend the DMP to include an action that proposes the development of a Council
      Advocacy and Partnership Strategy to support implementation of the plan;
   J. Endorse the establishment of a Destination Stewardship Council (DSC) as a priority
      action to support implementation of the Destination Management Plan, with its purpose
      to provide oversight, monitoring and evaluation, guidance and transparency. A Terms of
      Reference be prepared outlining the process for establishing the Destination
      Stewardship Council and report back to Council for consideration be provided as the
      first priority following adoption of the Destination Management Plan; and
   K. Ensure that during implementation, monitoring and review of the Noosa Destination
      Management Plan, Council officers engage with appropriate independent experts and
      key stakeholders to further refine the Plan’s strategic settings, assumptions, and
      delivery approach, ensuring it remains responsive to changing economic conditions,
      State policy and regulatory settings, market dynamics, delivery risks and emerging
      strategic opportunities.

Special Meeting, 14 August 2025
4.1 DESTINATION MANAGEMENT PLAN – PHASE 2 ENGAGEMENT
That Council
   A. Note the report by the Manager Economic Development and Destination Management
      to the Special Meeting dated 4 August 2025, regarding the Destination Management
      Plan;
   B. Approve the Draft Destination Management Plan provided as Attachment 1 for the
      purposes of community engagement for a six-week period between 6 August and 14
      September 2025;
   C. Note the community engagement plan provided as Attachment 2 to this report, outlining
      the range of activities and approaches to enable broad community awareness and
      feedback on the Draft Destination Management Plan;
   D. Delegate the CEO to make minor changes or amendments as required to the Draft
      Destination Management Plan prior to community engagement process
      commencing; and

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ORDINARY MEETING                                                              15 OCTOBER 2026


   E. Note that while Measures of Success have been identified in the current report, further
      community input will be sought to help define what success looks like from the
      community’s perspective. This feedback will inform the development of a
      comprehensive monitoring and evaluation framework which will be delivered alongside
      the final Destination Management Plan (DMP) in November/December.

Ordinary Meeting, 14 December 2023
SUMMARY OF COMMUNITY ENGAGEMENT PROCESS AND KEY THEMES – DESTINATION
MANAGEMENT PLAN DISCUSSION PAPER
That Council, note the report by the Manager, Economic Development and Destination Management
to the Ordinary Meeting dated 14 December 2023 regarding the process to develop a Noosa Shire
Destination Management Plan and;
   A. Note the summary of consultation key themes and feedback received during the recent
      community engagement process on the DMP Discussion Paper;
   B. Note the proposed next steps as detailed in the report for officers to undertake a deep
      analysis of the data and feedback provided to date to inform the preparation of a draft
      DMP early to mid-2024;
   C. Prepare and implement a communication plan to clearly inform the community of the
      key themes from the community to date and outline the next steps in the DMP process;
   D. Add a specific step into the process that workshops the results of the consultation on
      the DMP Discussion Paper with the External Community Reference Group and the
      external members of the PCG, to inform the scope of the next steps in the process of
      communicating back to the community and the Draft DMP; and
   E. Note the draft DMP will be prepared early in 2024 and reported back to Council for
      further community engagement in mid-2024.


Finance
Refer to original report.


Risk & Opportunities
Refer to original report.


Human Rights
Human Rights Compatibility Statement
In developing this Report, the subject matter has been considered in accordance with the
requirements of the Queensland Human Rights Act 2019. It is considered that the subject matter
does not conflict with any human rights and supports a human rights approach to decision making
by Council. Council representatives will endeavour to act and make decisions under this report in a
manner that is compatible with human rights. This report should be read in conjunction with
Council’s Human Rights Policy.


Consultation
External Consultation - Community & Stakeholder
Refer to original report.

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ORDINARY MEETING                                                                 15 OCTOBER 2026


Internal Consultation
Departments consulted:
     Office of the CEO, Mayor &             Community Services           Corporate Services
             Councillors
 x    Mayor & Councillors                 Director                    Director
 x    Chief Executive Officer             Community Connection        Financial Services
      Executive Officers                  Sport & Active Lifestyles   Revenue Services
      Community Engagement                Arts & Culture              ICT
 x    Governance                          Customer Experience         Procurement

                                                                      People & Culture
      Strategy & Environment              Development & Regulation    Infrastructure Services
 x    Director                        x   Director                    Director
      Strategy & Sustainability           Development Assessment      Civil and Asset operations
 x    Economic Development        &                                   Infrastructure Planning, Design
                                          Local Laws
      Destination Management                                          and Delivery
      Environmental Services              Environmental Health        Waste
      Innovation & Digital Hub            Building & Plumbing         Building & Facilities
      Commercial Property                 Property / Permits          Disaster Management

                                                                      Fleet

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