Annual Report 2023-24

     Media coverage                                                    Promotional campaigns directed traffic to our corporate




                                                                                                                                                                                                  Our Council
     Media coverage was focused on stories that were                   website which resulted in an increase in website
     important to the community such as Council’s                      visitation, an 18 per cent increase in overall views.


                                                                                                                                    Council Snapshot
     commitment to the delivery of its Corporate Plan
     objectives, projects and cultural events. This financial          The Your Noosa monthly publications were a consistent
     year, Council issued 104 media releases.                          inclusion in local hinterland and Noosa newspapers.
                                                                       This remained a key component of our communication
     During the reporting period, our social media reach and           strategy to connect and keep the community up to date
     fortnightly Your Noosa eNewsletter have experienced               about our council’s programs, initiatives, and activities.
     considerable growth. Council’s Instagram and LinkedIn
     platforms recorded double-digit percentage growth. The
                                                                                                                                    558 Employees                1 Entertainment Centre /
     number of eNews subscribers for 2023-24 jumped 17 per
     cent, with an impressive open rate of about 32 per cent.
                                                                                                                                                                 Theatre

                                                                                                                                    7 Elected Members            1 Noosa Regional Gallery


                                                                                                                                    54% Female Workforce         2 Libraries & 1 Mobile Library
                                                          Social media engagement



                                                                              25.5K                           6.5K
                                                                                                                                    3 Tourist / Caravan Parks    49 Median Age of Workforce
                                                            Facebook




                                                                                               Instagram
64                                                                            4.75m                           560K                                                                                65


                                                                              357.5K                          17.5K                 3 Waste Management           27,367 Customer Service
                                                                               3%                             11%                   Facilities                   Requests
     Council has
                                                                                                                                    166 Vehicle & Pedestrian     1 Noosa Leisure Centre
     a strong                                                                                                                       Bridges
                                                                              11.5K
     engagement
                                                            Linkedin




                                                                                               Tik Tok




                                                                              420K                            829                   611.86 km of Sealed Roads    1 Day Respite Centre
     and growth in                                                            45.6K                           52.5K
     our digital media                                                         19%
                                                                                                                                    8 Scenic Hinterland Trails   1 Noosa Botanic Gardens
     audience.
                                                                                               E-Newsletter




                                                                                                                                    1 Hinterland Adventure       1 Digital Hub




                                                                                                                                                                                                  Noosa Council Annual Report 23/24
                                                            Website




                                                                              1.20m                           9.5K
                                                                                                                                    Playground
                                                                               18%                             17%
                                                                                                                                    10 Skate & BMX Parks         1 Noosa Aquatic Centre