TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED · Report

SPECIAL MEETING                                                                           8 MAY 2025


   2. A second graduated payment of $800,000 (exclusive of GST) to be made at 6 months,
   subject to completion of the Roadmap and KPI achievements;
   3. Noosa Council co-creating a comprehensive Roadmap with Tourism Noosa detailing
   Council’s future expectations of Tourism Noosa’s role, structure, future focus and actions, and
   any further funding arrangements.
C. Authorise the Chief Executive Officer to transition the sponsorship of tourism events and
associated funding (previously facilitated by Tourism Noosa) to Noosa Council during FY25/26.
D. Authorise the Chief Executive Officer to prepare the Funding and Performance Agreement to
reflect the requirements outlined in this report, including the addition of KPIs.
E. Work with Tourism Noosa to complete a comprehensive Roadmap considering agreed service
levels, organisational efficiencies, revenue diversification plans and the transitioning of sponsorship
of tourism events to Noosa Council.
F. Note the new Funding Agreement (FY25/26) will be established prior to the completion and
adoption of the Destination Management Plan (DMP), it is therefore not contingent upon the DMP.
However, should the DMP be adopted during the term of the Agreement, provisions will be in place
to allow for variations to the Agreement to ensure Tourism Noosa’s activities align with the DMP’s
principles, outcomes, and relevant actions.


REPORT
At the Ordinary Meeting dated 20 April 2023, Council authorised the Chief Executive Officer to
execute a new Funding Agreement and Performance Deed (new funding agreement) with Tourism
Noosa, refer Attachment 1 .
The new funding agreement committed Noosa Council (NC) to provide funding to Tourism Noosa
(TN) on a two year basis to 30 June 2025, with a further 2 year option thereafter.

The quantum and subsequent agreed funding of Tourism Noosa at this time was $2.52M (exclusive
of GST) per annum, conditioned on no additional increases for the life of the new agreement.

Improved Fiscal Accountability and Outputs

The new 2023 agreement set increased requirements for TN in terms of governance, reporting,
business efficiencies, increased revenue opportunities, focus on sustainability and collaboration.

The 2023 funding agreement also set out clear expectations of TN under the following obligations:


                           2023 Funding Agreement

  •   Industry Stakeholder Collaboration             •   Quarterly Reporting to Council
  •   Marketing                                      •   Workforce Planning
  •   Regional Dispersal through the Shire           •   Develop a 4 year Strategic Plan
  •   Business Events                                •   Develop a 12 month Operational Plan, with
  •   Events                                             Council sign off
  •   Visitor Information Centre enhancement         •   Commitment to valuing Tourism
                                                         Sustainability, Quality Visitor Experiences
  •   Sustainability
                                                         and high value/low volume tourism
  •   Sunshine Coast Airport collaboration