TOURISM NOOSA FUNDING AGREEMENT AND PERFORMANCE DEED · Report

SPECIAL MEETING                                                                          8 MAY 2025


•   Stakeholder engagement to build consensus and cultivate support for the TN's role and
    objectives.
Term of Agreement and Funding Commitment

It is proposed that Noosa Council issues a new Agreement for 12 months, to 30 June 2026 for the
amount of $2 million.

The new Agreement will indicate an overall allocation of $2 million (exclusive of GST) to be made in
two instalments for the duration of the agreement, with a further funding review scheduled after six
months.

The reduction in funding includes the corresponding reduction in funding due to the intent to
transition the tourism events portfolio from Tourism Noosa to Noosa Council. This includes direct
sponsorship of tourism events. These costs plus operational and resource costs associated with
events will transition back to Council, estimated to be approximately $250,000. The final exact
amount, as well as transition arrangements, are to be determined in the first 6 months of the
agreement.

It is also proposed that a further $270,000 overall efficiency dividend in the second instalment occur;
how and where these savings will be made by TN is to be determined during the development of the
roadmap to be completed within 6 months of the new agreement.

Payment of the Funding Agreement is graduated, with a first payment $1.2M (exclusive of GST).
In the second half of the financial year, a further payment less the efficiency dividend, will be made
subject to:
•   Achievement of KPI’s including any cost savings/efficiencies made and identification of revenue
    streams to reduce reliance on public funding,
•   Completion of the roadmap to the satisfaction of Council.
This payment will be $800,000 (exclusive of GST) however maybe varied based on achievement of
KPI's.

A twelve month agreement will also enable the following outcomes to occur in a reasonable
timeframe for both parties:
•   Completion of the Noosa Events Strategy, Policy Framework, Guidelines and assessment
    criteria and, a successful transition of the sponsorship of tourism events to Noosa Council;
•   Transition of the new process with Event Organisers;
•   Progress and intended adoption of the Destination Management Plan – should this be complete
    within this timeframe, any relevant principles, outcomes and actions of the DMP to Tourism
    Noosa and associated adjustment to the agreement and role of Tourism Noosa will occur;
•   Development and completion of the Roadmap outlined above.
Transition of Events

Noosa Council has undertaken to streamline all aspects of its events processes, guidelines and
sponsorships to be more consistent in applying criteria, to align with strategic direction (to be
established in new Events Strategy) to achieve economies of scale and avoid duplication of effort,
and to provide improved events management overall for both the event organisers and the
community.

This reflects, in part, a response to inconsistencies highlighted by the events industry regarding the
administration of events. It also seeks to address concerns from some community members about
mitigating the ongoing impacts of events on Noosa’s environment and quality of life.